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10 Most Common Website Design Mistakes and How to Avoid Them

Jen Naiff
28 May 2022

Making website design mistakes can be costly. Not only will it make your website look bad, but it can also hurt your user experience and lead to lower conversion rates.

In this blog post, we will discuss the 10 most common website design mistakes and how to avoid them.

1. Not having a clear purpose or goal for your website. Every website should have a clear purpose or goal. Otherwise, it will just be a bunch of random pages with no cohesive message. Figure out what you want your website to achieve, and then design it accordingly.

2. Not understanding your target audience. Another common mistake is not taking the time to understand your target audience. Who are they? What do they want? How can you help them? Once you know the answers to these questions, you can start designing your website with them in mind.

3. Making your website too complicated. A lot of times, people try to cram too much information onto their website. This can make it overwhelming for users and lead to them leaving your site without taking any action. Keep your website simple and easy to navigate, so users can find what they’re looking for quickly and easily.

4. Having poor typography. Typography is an important part of web design, but it’s often overlooked. Make sure you choose a font that is easy to read and that compliments the overall look of your site.

5. Ignoring UX best practices. UX, or user experience, is one of the most important aspects of web design. But it’s also one of the most commonly ignored. If you want people to stay on your site and convert, you need to make sure you’re following UX best practices.

6. Forgetting about mobile. With more and more people accessing the internet on their smartphones and tablets, it’s important to make sure your website is optimized for mobile. If it’s not, you’re likely losing a lot of potential customers.

7. Using too much stock imagery. Stock photos can be a great way to add visual interest to your website. But using too many of them can make your site look fake and unprofessional. Use them sparingly, and only if they add value to your site.

8. Not having calls to action. Calls to action are an important part of any website, but they’re often missing or ineffective. Make sure your calls to action are clear and visible, and that they lead users to where you want them to go.

9. Not testing your website. Before you launch your website, it’s important to test it out and make sure everything is working properly. There’s nothing worse than launching a website only to find out there are major glitches that need to be fixed.

10. Not updating your website. Once your website is up and running, it’s important to keep it up-to-date with fresh content and design. If you don’t, users will quickly get bored and move on to other sites.

Avoiding these common mistakes will help you create a better website that is more likely to convert visitors into customers or clients.


Bonus tip: Use heatmaps to find out where people are clicking on your website. This can help you identify areas that need improvement.

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