7 ROI Calculators That Really Get It.

7 ROI Calculators That Really Get It.

Elad Hefetz
Elad Hefetz

Numbers don’t lie.

That’s why companies are adding ROI calculators all over the web.

Think about your own online shopping experience. You want to know about the value a product offers. Boom. There’s an ROI calculator showing what you’ll get from a product or service.

Not only that, but you’ve just engaged with a brand, provided them with data they can use to qualify you as a prospect, and moved ever closer toward a purchase.

An ROI Calculator that Calculates the ROI of an ROI Calculator

It seems Seinfeldian, but if you’re wondering what the big deal is about an ROI calculator, test this one out.  Enter in numbers, move the sliders, and in the end, you’ll see the value of the ROI Calculator.

We’re just having some fun with this calculator. However, we’ve noticed ROI calculators are quite powerful. They empower customers to conduct research without forcing them to talk to a sales rep. Prospects can act on their own, and once they reach out to sales, the conversation can focus on how the service you’re selling will deliver the results you’ve promised.

ROI calculators shift the focus away from cost. Instead, it positions the purchase as an investment with a potential return. It shifts the focus away from benefits and directs the conversation to how the product can help a business grow.

Our Top 7 ROI Calculators

We spent a lot of time looking at ROI calculators on B2B sites. Here are our favorite ones.

1 - Drift

Of all the calculators we looked at, Drift was unique in that it didn’t immediately display results on the screen. Instead, works as a pure lead generation tool, sharing results on screen after the user enters an email address.

Drift’s calculator shows prospects how much money they are leaving on the table every year if they don’t deploy conversational marketing on site.

It factors in monthly site sessions, lead-to-opportunity rate, close rate, the average annual value of contracts, and company size to calculate the amount of revenue you’re missing out on without conversational marketing.

Afterward, users receive an email with results, and a CTA to help them take actionable steps to achieve those numbers.

2 - Approve.com

Approve.com simplifies the procurement process for their customers.

Their calculator engages users and shows the potential annual savings users can achieve by outsourcing their procurement activities to approve.com.

Users share general information about the company, information about their processes, and the involvement their existing procurement team plays in purchasing.

Approve.com is willing to share how they arrived at that number to users who leave a name, email, and phone number, and click that they would like to schedule a 20-minute call.

3 - Augury

Augury helps reduce maintenance costs for critical machines, so it makes sense that its calculator takes users through a series of questions to determine how much they can save you.

It runs users through 11 questions covering downtime costs, machines, and labor costs, before asking for a name and email address.

When you’re finished, Augury tells you not only the potential savings you can have with their platform but the total labor hours and the reduced downtime that you’ll save.

Users can click skip to get results or have results emailed to them.

4 - Silk

Silk focuses on improving your cloud performance while making it more cost efficient.

Its ROI calculator uses a simple bar graph that calculates savings based on the cloud provider, storage amount, percentage of cloned data.  

Silk doesn’t immediately ask for contact information but does offer a demo to users who see the amount they can save and click on the Learn More button.

5 - Outreach

Outreach helps sales teams generate revenue by closing deals faster and improving the productivity of the sales team.

The company’s ROI calculator asks for information on the size of the team and some sales data, and returns with the additional revenue they can unlock, the cost of their platform, and the ROI a company should expect to see from using their system.

They don’t use the calculator to directly connect with customers, but they do follow up on their ROI results with demo CTA.

6 - Zoominfo

Zoominfo helps sales teams identify, connect and engage with prospects. Its calculator analyzes the sales team’s call to connect and demonstrates revenue generation through their offering.

After entering information relating to team size and sales performance, the calculator shows both the impact on revenue and the impact in conversions that they can influence.

The company doesn’t ask for any contact information with the calculator, but it does present a free trial offer just below the calculator, evidence of the value that they place in the data they are offering.  

7 - Hootsuite

Hootsuite’s social ROI calculator sits higher up in the funnel than most of the other calculators we looked at.

Then again, it functions as a tool for social media professionals to understand how to calculate ROI rather than sharing anything proprietary that Hootsuite offers.

After using the calculator, Hootsuite collects user data and company demographic data as part of an offer for a downloadable Social ROI Toolkit.

Our Takeaways

For most companies, ROI calculators sit at the bottom of the funnel. They make a strong, last minute push to demonstrate the value of their offering based on actual user data. Once users play with the calculator, they are primed to move to the next step and should be approached via email or conversational marketing message to capitalize on their interest.

For brands considering implementing an ROI calculator on their site, it’s instructive to consider customer expectations of the product. Design your calculator so that the data it shares demonstrates your product’s value.

Calculators should be designed to deliver a great user experience. They should be visibly appealing and easy to use, as they are typically the first piece of your software that users are exposed to. Consider the different ways to display results. Depending on the type of data, charts may be more effective than raw numbers.  

We found these calculators engaging, fun to play with, and easy to use. We invite you to try them out and let us know which features you thought were most valuable.