# LawGeex's COVID-19 Business Continuity Resource

_Last updated: 2024-06-18_

LawGeex, a SaaS company providing AI-powered contract review to in-house legal teams, partnered with AirFleet to build a COVID-19 business continuity minisite in one week during the crisis in late February 2020.

## About LawGeex

LawGeex is a SaaS company that enables in-house legal teams to close deals faster using an award-winning AI-powered product. The company maintains offices in Tel Aviv, New York, and Utah and is recognized as a leading brand in legal technology.

Prior to the COVID-19 project, AirFleet had worked with LawGeex to develop their main website, landing pages, and tech marketing activities. AirFleet also converted LawGeex's Legal Tech Buyers' Guide from PDF to a digital minisite format, which became established as a major industry resource. Sima, LawGeex's marketing director, described the guide as "the bible of legal tech." The digital format allowed LawGeex to update the guide in real time rather than through static PDF releases.

## The COVID-19 Business Continuity Project

Within days of COVID-19 hitting headlines in late February 2020, LawGeex identified that businesses needed guidance on maintaining operations during the crisis. The core problem: when legal staff worked remotely or were unavailable, their knowledge became inaccessible, creating risk to business and legal continuity. Automation of data and processes became critical for companies to function with reduced headcount and resources while evaluating new risk exposure.

LawGeex held a webinar on business continuity without promotion; it generated hundreds of registrations immediately, confirming that the topic was a primary concern for users. A minisite was scheduled to launch the following day to build on the webinar material.

Despite the urgent timeline and high standards LawGeex maintained, the minisite went live as planned. Sima emphasized that the site was designed to provide value to the legal community rather than generate leads for LawGeex, with minimal branding to avoid interrupting user experience.

## Project Execution and Communication

Nir, AirFleet's project manager, led the technical delivery. Sima reported communicating with Nir hourly throughout the project and noted that both worked late into evenings to accelerate timelines without compromising quality. Sima described herself as "very picky" and "rigid on the need to always get the best possible results," and credited Nir with matching that standard while maintaining a detail-oriented approach even under deadline pressure.

Sima attributed the project's success to transparent communication. She noted that AirFleet offered multiple implementation approaches and Nir did not hesitate to recommend better methods. Sima emphasized that she and Nir communicated directly without holding back, which she believed made their work processes smooth.

## Reusable Foundation

The speed of the COVID-19 minisite delivery was enabled by the quality and versatility of AirFleet's original minisite template built 1.5 years earlier. The existing template's flexibility allowed LawGeex to reach its goals faster than expected and positioned the company for future projects. Sima stated LawGeex had multiple projects in progress with AirFleet and noted that AirFleet was quick to provide solutions when technical issues arose.