# Astrix: Cybersecurity Startup Regained Marketing Independence and Increased Demand with Airfleet

_Last updated: 2025-12-30_

Astrix, a cybersecurity startup in the 0–50 employee range, partnered with Airfleet to rebuild its website and launch a conference event site. The engagement resulted in 30%+ increase in lead volume and visitor engagement, 100+ positive customer feedback mentions, and 130%+ exceeded attendee targets for their inaugural conference.

## Problem: Unsustainable Website Dependency

When Dana Katz joined Astrix as VP of Marketing, the existing website required developer involvement for even minor updates. The site's design was outdated, key information was difficult to locate, and the URL structure lacked logical organization. Simultaneously, Astrix needed to launch a major event website. Katz identified marketing independence—the ability for the team to make daily changes without contacting a developer—as the critical objective.

## Solution: Complete Website Redesign and Event Site Launch

Astrix partnered with Airfleet following a successful fundraising round, aiming to scale go-to-market efforts with a clean, modern design that reflected the company's innovation and agility. Airfleet managed two parallel projects: a redesigned main website and a high-performing event site for Astrix's inaugural conference in New York.

The new Astrix website features:
- Clean, modern design with fast performance
- Full marketing team autonomy for updates without developer involvement
- Complete MarTech stack integration, enabling Astrix to track which pages prospects visit during live sales calls
- Search engine optimization for priority keywords

## Results

**Main Website:**
- 30%+ increase in lead volume
- 30%+ increase in visitor engagement
- 100+ positive customer feedback instances

**Event Website:**
- 130%+ exceeded attendee target (goal: 100 participants; achieved: 130+ executives)
- #1 ranking for priority keywords on tight launch timeline

Astrix coined the term non-human identity (NHI) and used the event site to promote their inaugural conference. The website redesign established the company's online presence as equally critical to its sales pitch and sales team.

## Partnership Value

Dana Katz selected Airfleet based on:
- Transparent timelines and streamlined processes
- Clear, frequent communication
- Design alignment with Astrix's brand identity
- Support for marketing autonomy
- Project management approach that emphasized strategic input alongside execution—Airfleet's project manager provided UI/UX guidance, HubSpot integration expertise, and goal-setting input

## Ongoing Support

Airfleet continues to support Astrix with optimization, performance monitoring, and SEO improvements. The new website compared to the predecessor is faster, easier to navigate, search-optimized, fully integrated with core technologies, and easily updated by the Astrix marketing team.