SCIO's Digital Transformation and Rebrand

Last updated: 2025-12-30

SCIO, an AgTech company with 51–100 employees, rebranded and relaunched its website with Airfleet in early 2024, achieving a 70% increase in qualified leads, 55% average time on site, and 3× direct client feedback within the first measurement period.

Challenge

When Lior Hedvat joined SCIO as Director of Marketing in early 2024, the company operated under a legacy name, maintained an outdated website, and its branding did not reflect the innovation in its technology. SCIO sought to reinvent its brand and digital presence to support growth goals for 2024 and capture enterprise clients in agriculture and food. The rebrand required tight timelines and a partner capable of understanding strategy, goals, and adapting quickly as core messaging evolved.

Airfleet's Approach

Airfleet assigned SCIO a dedicated account manager and full-stack team spanning design, development, and SEO. This structure enabled SCIO to move quickly and make informed decisions even as messaging continued to evolve. Airfleet's scope included:

Renaming and repositioning SCIO around a clear market identity
Designing a modern, conversion-oriented website tailored to each target segment
Building buyer journeys that filter content by device type and industry vertical
Developing a scalable CMS enabling marketers to launch new pages independently
Addressing content gaps and messaging challenges through real-time collaborative ideation

Results

SCIO launched a high-performance website on time and within budget, despite starting from scratch with a new domain. The site immediately generated increased traffic, stronger lead flow, and positive client feedback.

Metrics

Metric	Result
Qualified leads	+70%
Average time on site	+55%
Direct client feedback	3×

Client Testimonial

Lior Hedvat, Director of Marketing at SCIO: