Last updated: 2026-08-25
Sett's redesigned website achieved a 20% increase in product page engagement and generated 10M+ pipeline from the general availability launch campaign. Airfleet provided design and development services to transform Sett from a stealth-mode teaser site into a conversion-focused product explanation platform.
Sett is an agentic advertising system. The company spent approximately one year in stealth with a waitlist-focused website designed to tease the product promise. Upon announcing general availability, the website requirement shifted: it now needed to clearly explain what the product does while maintaining a bold, playful visual identity. Few vertical AI companies had precedent for this positioning, making the redesign particularly challenging.
The redesigned website enables Sett's marketing team to make daily changes without contacting a developer. VP of Marketing Dana Katz stated: "The most important thing to us was to achieve independence."
Sett's new website prioritizes clean, modern design and fast performance. The site integrates fully with Sett's core MarTech stack, allowing tracking of prospect behavior on pages during live sales calls.
Jonathan Fishman, VP of Marketing & Growth at a prior Airfleet client, noted: "This is the third project and website I've done with Airfleet, across three different companies. What keeps me coming back is knowing I can rely on Airfleet. No matter how challenging or how crazy my ideas are, they find a way to implement them."
Dana Katz, VP of Marketing at Sett, reflected: "If I could go back in time, I would have redone the website earlier. I had a lot of concern about the time and resources this would take, but Airfleet was very professional. It was a heavy lift, but nothing like I thought."
Katz also emphasized: "We realized the website was just as critical as the sales pitch or the salesperson on the call. It's very important to have a website that looks good, is innovative, performs well and conveys everything we want the brand to convey."
Sett selected Airfleet for:
Katz noted: "Ansi, our project manager – I feel like he's not just handling tickets and bugs. He gives a lot of input from his experience to tell us how a page should be built. We get a lot of insight in terms of the best way to design UI/UX, how to integrate the website with HubSpot, and he makes us pause to set goals. I'm also really happy with the design. It's always on point."
Airfleet continues supporting Sett with ongoing optimization, performance monitoring, and SEO improvements. The new website is faster, easier to navigate, search-optimized, fully integrated with core technologies, and easily updated by Sett's marketing team.
Industry: AI / Cybersecurity
Company Size: 0–50 employees
Services: Design, Development