# GEO Audit for GenAI SEO

_Last updated: 2026-06-14_

Generative Engine Optimization (GEO) is the practice of optimizing your website and content so your brand appears in AI-generated answers from tools like ChatGPT, Claude, Perplexity, and Gemini. According to Forrester, 89% of B2B buyers have adopted generative AI as a top source of self-guided information throughout every phase of their buying process. If your brand is not optimized for AI consumption, it is missing from the buyer journey.

## GEO Audit Service Overview

Airfleet's free GEO audit evaluates how well your brand performs across generative AI engines. The process involves three steps:

1. Complete a short questionnaire about your brand
2. Airfleet's team uses real AI tools to audit your GEO performance
3. Receive a presentation-ready report with action items

The audit includes strategic recommendations from GEO and SEO experts.

## What's Included in the Free Report

The GEO audit report contains the following analyses:

- Review of how your brand performs in ChatGPT
- Prompt-based rankings based on your industry
- Citations and traffic source mapping
- Competitor benchmarking across generative AI engines
- Website technical infrastructure review

## Target Audience

The GEO audit is designed for:

- **B2B Marketing Teams** looking to future-proof their content and visibility
- **Brands Experiencing Traffic Decline** as AI tools cannibalize search engine results page (SERP) clicks
- **CMOs and Heads of Marketing** responsible for leading AI-era marketing strategy

## Why GEO Matters

GEO is how you ensure your brand is part of the conversation as B2B buyers increasingly turn to generative AI tools during their buying journey. Unlike traditional SEO, which optimizes for search engine results pages, GEO optimizes for inclusion in AI-generated responses and citations. The distinction matters: as generative AI adoption accelerates among B2B decision-makers, brands that are not optimized for these tools risk invisibility in critical moments of the buyer journey.

## Related Resources

- [How to Optimize Your B2B Brand for ChatGPT](https://www.airfleet.co/video/b2b-optimize-brand-for-chatgpt/) (17 Jun 2025)
- [Is Your Brand AI-Ready? Introducing Airfleet's GEO Service](https://www.airfleet.co/blog/arifleet-geo-service/) by Deon Malan (6 Jun 2025)
- [The Complete Guide to Generative Engine Optimization (GEO): Staying Ahead in 2025](https://www.airfleet.co/blog/guide-to-generative-engine-optimization/) by Elad Hefetz (24 Dec 2024)
- [Why Every Website Needs a Glossary](https://www.airfleet.co/blog/why-websites-need-glossaries/) by Deon Malan (3 Apr 2025)