Landing Page Framework

B2B landing pages that convert

Personalized landing pages to maximize paid channel efforts

Schedule a meeting and we’ll walk through how we can optimize your paid conversion rate with amazing landing pages. During the meeting we will:

Understand your paid efforts and budget
Explain how the process works
Discuss next steps

Why aren’t your landing pages working?

Wrong Buyer Journey Stage

Your landing pages aren’t designed to match the specific stage your prospects are in during their buyer journey. You might be too ToFu or too BoFu or worse – trying to attract both at once!

A Generic Offering

Most B2B landing pages have a broad offering to suit everyone at once. Targeted campaigns should direct people to landing pages that reflect that audience’s pain points and use cases.

Missing Personalization

Personalization doesn’t have to be difficult. Display the same industry logos, focus on the right testimonials, and Shazzam! Better conversion rates.

Old School Look

Using a generic landing page builder has its limits. You need to look good and differentiate your brand to get targets to convert.

Stop burning your budget. Send your audience to a highly effective landing page.

Our landing page framework is a process that generates personalized landing pages catered to each persona, use case, and step of the buyer journey.

Airfleet’s Landing Page Process

Short category & positioning survey

Understand what people are looking for, not what you want them to look for

Persona & ICP mapping

Understand who you actually target in your paid campaigns

Use case mapping

Match each persona and the top pain point to ensure maximum engagement

Content gathering

Uncovers any content that’ll be useful for social proof and increasing conversions

Value proposition matrix

A map that links features to each persona at each purchasing stage

Landing page creation

Up to 20 landing pages, each personalized to your audience, paid channel, ad copy and search keywords

Analyze

Understand what pages are performing and which should be further optimized

Edit and adjust as you wish

Hosting and Subdomain included

Integrated marketing automation forms

Airfleet’s completely transformed & enhanced our website performance, increasing conversions and engagement. The ABM campaigns tracking is a key in refining our marketing strategies.

Maytal Levi, Head of Digital Marketing

“The Airfleet team is extremely knowledgeable, thorough, organised, and transparent which we really appreciate as a client.”

Kelly Paxman, Senior Digital Marketing Executive

Our offerings:

The single use case

$5,200

Four (4) unique landing pages:

Problem aware: Lead magnet – Content download OR Webinar watch OR Webinar registration
Solution aware: Core use case and differentiation
Product aware + retargeting: Competitor LPs / Case study
Most aware: Book a demo / Product Tour / Free Trial / Pricing and packages

Optional: Strategy and prep workshops for $2K

Optional: Performance review and optimization for $3K

Optional: PPC Dashboard for $80/mo

Hosting: $100/mo up to 15K visitors*

Brand customization included
Subdomain setup
Google Tag Manager / Google Analytics / Heatmap tag implementation

Get a quote

Multiple use cases

$9,800

Eight (8) unique landing pages:

Problem aware: Lead magnet – Content download OR Webinar watch OR Webinar registration
Solution aware: Core use case and differentiation
Product aware + retargeting: Competitor LPs / Case study
Most aware: Book a demo / Product Tour / Free Trial / Pricing and packages
Strategy and prep workshops included

Optional: Performance review and optimization for $3K

Unlimited: Clones to test copy / messaging / CTAs

Hosting: $150/mo up to 50K visitors*

PPC dashboard included
Subdomain setup
Google Tag Manager / Google Analytics / Heatmap tag implementation

Get a quote

1,000

Websites created with Airfleet

1.6

Revenue generated via Airfleet’s websites

Web specialists across  the world

Exits and IPOs of our customers

Questions Anyone?

Who should consider a personalized landing page?

Any B2B Company that spends more than $5,000 PPC per month.

Why should I consider a personalized landing page?

As a PPC advertiser spending substantial budget, maximizing the return on your ad spend is critical. A personalized landing page tailored to your customer personas and their buyer stage can make a significant difference:

Higher Conversion Rates: By aligning the page content, design, and messaging directly with your target audience, you’ll see much stronger conversion rates compared to a generic landing page.
Lower Cost-Per-Conversion: The improved conversions combined with better quality score signals to search engines will drive down your overall cost-per-lead or cost-per-sale.
Scalable Growth: With an optimized, high-converting landing page, you can confidently scale your PPC campaigns and acquisition efforts without wasting budget on low-performing pages.
Competitive Advantage: Few competitors will invest the time and effort to build truly personalized experiences. This gives you an edge in capturing valuable PPC traffic.

The key is leveraging your deep understanding of your customers to create a hyper-relevant landing page experience. Our team specializes in developing these custom pages to unlock the full potential of your PPC investment.

How does the personalization process work?

Our personalization process starts with an in-depth analysis of your customer personas, buyer journey stages, and the specific use cases you’re targeting with your PPC campaigns. We then craft a tailored landing page experience that speaks directly to each of these segments through:

Persona-specific messaging and value propositions
Stage-aligned content structure and CTAs
Visuals and design that resonate with your target audience
Technical features like progressive profiling and dynamic content

This allows us to create a highly relevant and conversion-focused landing page that maximizes the results from your PPC traffic.

What kind of performance lift can I expect?

Our data shows personalized landing pages typically deliver 30-50% higher conversion rates than generic, one-size-fits-all pages. Additionally, the improved quality signals often result in 20-40% lower cost-per-conversion for PPC campaigns.

Of course, the exact lift will depend on factors like your industry, target audience, and current landing page performance. But the potential for driving greater efficiency and ROI from your PPC spend is significant.

How long does the personalization process take?

The timeline can vary based on the complexity of your requirements, but our standard turnaround for a fully personalized landing page is 3-4 weeks. This includes:

Content and design ideation
Development and testing
Performance optimization

We work closely with you throughout to ensure the final page aligns with your brand, messaging, and conversion goals. Our experienced team is also able to rapidly iterate on the design and content based on initial performance data.

How much does it cost?

We have two offerings – for single-use and multiple-use cases – as described above.

Our vision

We empower the world’s leading B2B marketers to make and carry out the best strategic decisions through the power of technology and data

Talk to us