# Airfleet > Tech B2B Websites That Generate Revenue --- ## Pages - [Do I need a new website](https://www.airfleet.co/do-i-need-new-website/) - [The Airfleet Zen Garden](https://www.airfleet.co/airfleet-zen-garden/) - [Customers](https://www.airfleet.co/customers/) - [Airfleet Wizard Assessment AI Usage](https://www.airfleet.co/airfleet-wizard-assessment-ai-usage/): Airfleet's terms of service and privacy disclaimers. Read this for website usage terms. - [GEO Audit for GenAI SEO](https://www.airfleet.co/geo-audit-for-genai-seo/) - [From Build to Pipeline -](https://www.airfleet.co/from-build-to-pipeline/): Transform your B2B website from build to pipeline with Airfleet’s strategic approach—align design, messaging, and lead generation. - [Meet us at Creative & Conversions TLV2](https://www.airfleet.co/meet-us-at-creative-and-conversions-tlv2/): Join Airfleet at Creative and Conversions TLV. Network with B2B marketing leaders, share insights, and learn advanced conversion strategies. - [VIP brunch for VPs and CMOs](https://www.airfleet.co/vip-brunch-for-vps-and-cmos/): Join Airfleet’s VIP Brunch for VPs and CMOs. Network with peers, share insights, and elevate your B2B marketing strategy. - [SEO - LP](https://www.airfleet.co/seo-lp/): Optimize your B2B website SEO with Airfleet. Improve rankings, drive qualified traffic, and convert visitors into leads with expert support. - [Landing Page Framework](https://www.airfleet.co/landing-page-framework/): Build high-converting landing pages with Airfleet’s proven framework. Improve B2B lead generation and maximize marketing ROI. - [Airfleet Newsletter Subscription](https://www.airfleet.co/newletter-subscribe/): Subscribe to Airfleet's debrief, our newsletter about tech b2b websites, tech marketing and everything in between. - [Get Security Audit](https://www.airfleet.co/get-security-audit/): Schedule a security audit with Airfleet. Protect your B2B website, ensure compliance, and build customer trust with expert analysis. - [Get Email Signature Tool](https://www.airfleet.co/website-platform/email-signature-tool/): Get a FREE email signature plugin for businesses that use WordPress. Create consistent, professional email signatures quickly and efficiently - [Get Optimization Quote](https://www.airfleet.co/get-optimization-quote/): Contact us to optimize your b2b website to increase traffic, conversion, speed and user experience. Free 30 mins strategy session. - [Generate Nurture Emails Quickly with Nurture AI | Airfleet](https://www.airfleet.co/join-the-nurture-ai-beta/): Create nurture emails in seconds using our nurture AI tool. Repurpose your blogs to create intent driven emails for your prospects. - [Careers](https://www.airfleet.co/careers/) - [Website Go-Live](https://www.airfleet.co/website-creation/website-go-live/): Launch your B2B website successfully with Airfleet. Ensure a smooth, optimized go-live experience for your marketing and sales teams. - [About us](https://www.airfleet.co/about-us/): Airfleet is creating and optimizing tech b2b website with the best buyer journey in mind. From website design, UX, development to Website Optimization - [Get an Audit](https://www.airfleet.co/get-an-audit/): Request a website audit from Airfleet. Identify opportunities to improve UX, SEO, conversions, and B2B marketing performance. - [Airfleet Terms of Service](https://www.airfleet.co/terms/): Airfleet's terms of service and privacy disclaimers. Read this for website usage terms. - [Airfleet Privacy Policy](https://www.airfleet.co/privacy-policy/): Discover how Airfleet respects your privacy. Read our privacy policy to understand how we collect, use, and store your information. - [Create a website](https://www.airfleet.co/website-creation/): Airfleet creates websites in a streamlined process: visual identity, website design, website development orchestrated by a website strategy - [Optimize](https://www.airfleet.co/website-optimization/): Grow your B2B Tech business with our specialized marketing team. We have the expertise to help you reach your target audience. - [Visual Identity](https://www.airfleet.co/website-creation/visual-identity/): The visual part of the brand process for tech b2b companies. From logo to a full brand book, we create stunning & differentiated visual brands - [Website Strategy (IA)](https://www.airfleet.co/website-creation/website-strategy-ia/): Design your website with a structure that makes sense. Improve usability and search engine rankings with an organized site architecture. - [Website Design](https://www.airfleet.co/website-creation/website-design/): Discover how we design stunning tech B2B websites. Our expertise in web design can help your business stand out and attract more clients. - [Website Development](https://www.airfleet.co/website-creation/website-development/): Discover the secrets to developing fast performing websites that stay true to design. Improve user experience and boost your website's performance. - [Content Migration](https://www.airfleet.co/website-creation/content-migration/): Simplify your website content migration with Airfleet. Ensure a seamless transition that maintains SEO and improves UX. - [Website Technical Perfection—Optimize, Secure, Maintain](https://www.airfleet.co/website-optimization/technical-perfection/): Ensure flawless website infrastructure with an expert team. Creating a smooth user experience and boosting your online presence. - [Website Enhancement](https://www.airfleet.co/website-optimization/website-enhancement/): Cause marketing never stops for your website. Discover how we can help you make a lasting impact on your audience while enhancing your online presence. - [Our SEO Approach](https://www.airfleet.co/website-optimization/our-seo-approach/): Maximize your tech B2B conversions with SEO tactics that go beyond just generating traffic. We'll help you attract the right audience and increase conversions. - [Our Conversion Rate Optimization Approach](https://www.airfleet.co/website-optimization/our-cro-approach/): Boost your website's performance with effective conversion optimization strategies. Increase your conversions and maximize your online business success. - [Get a quote](https://www.airfleet.co/get-a-quote/): Get a customized quote from Airfleet. Partner with experts in B2B website optimization and marketing strategy to drive growth. - [Platform](https://www.airfleet.co/website-platform/): Airfleet Platform is the only CMS created for tech b2b marketers. Easy content editing, conversion optimization features at top speed. - [Blog](https://www.airfleet.co/blog/): Airfleet's Blog for Tech B2B Marketers.Everything on web development, SEO, CRO, marketing automation, analytics and tech marketing. - [Tech B2B Websites That Generate Revenue](https://www.airfleet.co/) --- ## Posts - [Is Your Brand AI-Ready? Introducing Airfleet’s GEO Service](https://www.airfleet.co/blog/arifleet-geo-service/): Optimize your content for GenAI. Airfleet’s GEO Service helps B2B brands get cited by AI tools like ChatGPT. Future-proof your visibility. Let’s talk GEO. - [Why Every Website Needs a Glossary](https://www.airfleet.co/blog/why-websites-need-glossaries/): Boost rankings, UX, and conversions with a glossary that drives long-tail traffic, internal linking, and voice search visibility. - [How to Choose the Right B2B SEO Agency for Your SaaS Business in 2025](https://www.airfleet.co/blog/choosing-b2b-seo-agency/): Don't choose the wrong SEO agency in 2025. Learn the insider criteria that separate real experts from pretenders. Don't get left behind. - [Customer Interviews: A Guide to Perfecting B2B Messaging](https://www.airfleet.co/blog/customer-interviews-b2b-messaging/): Most B2B marketers skip customer interviews—but most buyers say brands sound the same. Learn why and how to conduct interviews that refine messaging. - [3 Ways SEO Enhances ABM: Boost Visibility, Target Key Accounts, and Drive Growth](https://www.airfleet.co/blog/seo-enhances-abm-strategy/): Combining SEO with ABM helps high-value accounts find you when searching for solutions. Check out our use case for tips to drive rapid growth! - [The B2B Marketer’s Cheat Sheet to Technical SEO](https://www.airfleet.co/blog/cheat-sheet-technical-seo/): Cut through the jargon: Learn technical SEO optimization basics to evaluate your team’s strategy and ensure your B2B website shows up on search engines. - [How To Set Up GA4 Cohorts to Measure B2B Website Performance](https://www.airfleet.co/blog/how-to-set-up-ga4-cohorts/): Learn how to set up GA4 cohorts to accurately measure B2B website performance, understand user behavior patterns, and make better marketing decisions. - [The Complete Guide to Generative Engine Optimization (GEO): Staying Ahead in 2025](https://www.airfleet.co/blog/guide-to-generative-engine-optimization/): Learn how generative engine optimization (GEO) is changing SEO for B2B websites. Future-proof your strategy with Airfleet’s guide. - [Can We be Data-Driven in B2B Marketing?](https://www.airfleet.co/blog/data-driven-b2b-marketing/): How do B2B marketers move from “cost center” to revenue generator in the eyes of their CEO? Being data-driven is possible, but it isn't easy! - [How To Assess B2B Website Traffic Quality](https://www.airfleet.co/blog/b2b-website-traffic-quality/): Are your leads drying up? Get a crash course on how to assess your website traffic quality and diagnose the cause. - [Why aren’t we using Elementor, and who is it really for?](https://www.airfleet.co/blog/elementor-for-b2b-websites/): Is Elementor the right website builder for your marketing needs? We cover pros, cons, and performance tips. - [5 Steps to Improve Your B2B Website Conversion Rate](https://www.airfleet.co/blog/conversion-rate-optimization-fixes/): If you’re a marketer in B2B technology who has been tasked with figuring out how to perform conversion rate optimization, you’re in the right place! - [Wix vs. WordPress Powered by Airfleet](https://www.airfleet.co/blog/wix-vs-wordpress-by-arifleet/): We’ll give you an honest look at when Wix is a good fit and when it won’t get the job done for your B2B technology brand. - [3 B2B Website Security Faux Pas To Avoid](https://www.airfleet.co/blog/b2b-website-security-issues/): Learn how to avoid the top 3 B2B website security faux pas—plugin risks, access control failures, and monitoring best practices. - [How To Optimize Your B2B Blog for Engagement](https://www.airfleet.co/blog/increase-b2b-blog-engagement/): With so much content on the internet, blogging best practices are more important than ever! Here are eight B2B blog must-haves. - [What is Google AI Overview & Why Should B2B Marketers Care?](https://www.airfleet.co/blog/ai-overview-b2b-content-optimization/): We'll answer what AI Overview is, how it may change search as we know it, and why B2B marketers should care. - [How much should a B2B website cost in 2024?](https://www.airfleet.co/blog/how-much-b2b-websites-cost/): For a professionally designed website, the cost ranges from $10,000 to $1M. Here’s why the range is so broad for a new B2B website. - [How Does Website Agency Pricing Work?](https://www.airfleet.co/blog/how-website-agency-pricing-works/): How much should it cost to work with a website agency? Learn about three agency pricing models and other cost factors. - [A Crash Course on Color Theory for Website Design](https://www.airfleet.co/blog/color-theory-website-design/): What do your color choices say about your B2B business? Dina Goldshtein breaks down the science behind palette selection for websites. - [Phase 2 of the Redesign: Wireframes](https://www.airfleet.co/blog/afseries-redesign-wireframes/): At Airfleet, we’ve developed stringent guidelines to make sure our wireframes don’t increase development time and follow industry best practices. - [The Airfleet Debrief: A Better Way to ABM](https://www.airfleet.co/blog/abm-account-selection/): Jeff Loeb, Fractional CMO and Partner at Chief Outsiders, shares how to use intent signals to target accounts that are ready to buy for your ABM program. - [The Airfleet Debrief: Finding Your ICP](https://www.airfleet.co/blog/finding-your-icp/): Doug Bell, Fractional CMO and Partner at Chief Outsiders, shares how to filter out the noise, find your true ICP, and sell it to your organization. - [How-To Improve B2B GA4 Insights: CTA Tracking](https://www.airfleet.co/blog/better-ga4-insights-cta/): Alistair Fairweather shares how to use Google Tag Manager to capture the CTA click - and the page location - in Google Analytics 4. - [Which AI Tools Help or Hurt B2B Marketing?](https://www.airfleet.co/blog/ai-tools-seo/): There has been a lot of debate on LinkedIn about whether Google SEO algorithms penalize content written by generative AI. Here’s our take. - [Website Strategy: Information Architecture Part 2](https://www.airfleet.co/blog/afseries-redesign-info-architecture-pt2/): Discover the key steps to creating effective information architecture for a new B2B website. Includes taxonomy, URL structure, and more. - [How To Improve Your B2B Website With Progressive Profiling](https://www.airfleet.co/blog/progressive-profiling-how-to-hubspot-marketo/): Wondering how to make your B2B website forms suck less? We’ve got you with a how-to on progressive profiling. - [Event: Marketing Challengers → Do, Succeed, Share, Repeat.](https://www.airfleet.co/blog/event-marketing-challengers-%e2%86%92-do-succeed-share-repeat/): Airfleet and Envy hosted a f2f event for marketers to learn and evolve. Speakers included Lisa Bennett, Amit Bivas, Merav Keren and more - [Website Strategy: Information Architecture Part 1](https://www.airfleet.co/blog/afseries-redesign-info-architecture-pt1/): Information architecture, or content prioritization, taxonomy, and navigation, can make or break your user experience. - [The Ultimate Guide to SEO Best Practices for B2B Tech](https://www.airfleet.co/blog/seo-for-b2b-marketers/): This article is your guide to understanding which SEO best practices are evergreen and when to mix it up to acquire more customers in B2B tech. - [Airfleet’s Website Redesign Project Kick-Off](https://www.airfleet.co/blog/afseries-website-redesign-project-1/): It’s time to follow our advice and put best practices in place. In Airfleet’s Website Redesign series, we’ll give you a peek behind the curtain as we work. - [How Do I Personalize My B2B Website?](https://www.airfleet.co/blog/b2b-website-personalization/): When optimizing a B2B website, it's critical to think through the information we can uncover about a visitor and how it can be used for personalization. - [The Quest for Perfection in Web Design: An In-Depth Analysis of 12 B2B AI SaaS Companies](https://www.airfleet.co/blog/quest-for-perfect-design-ai-saas/): Airfleet analyzed 12 B2B AI company websites. See what worked well and what was missed in this deep dive into artificial intelligence company websites. - [The Quest for Perfection in Web Design: An In-Depth Analysis of 10 Cybersecurity Webpages](https://www.airfleet.co/blog/quest-for-perfect-design-cyber-security/): See what worked well and what needs to be done next to raise revenue generation to the next level. - [Measuring Google Spreadsheet Visits Using Google Analytics 4](https://www.airfleet.co/blog/measuring-google-spreadsheet-visits-using-google-analytics-4/): How marketers can use GA4 to measure Google Spreadsheet visits to their marketing materials. - [Top tips for novice Google Search Console users](https://www.airfleet.co/blog/top-tips-for-google-search-console-users/): Get a rundown of what Google Search Console is, how it can benefit your business & some actionable tips to get the most out of your GSC account. - [10 Most Common Website Design Mistakes and How to Avoid Them](https://www.airfleet.co/blog/10-most-common-website-design-mistakes-and-how-to-avoid-them/): Making website design mistakes can be costly, will hurt your user experience and lead to lower conversion rates. - [10 Common GTM Mistakes and How to Avoid Them | Airfleet](https://www.airfleet.co/blog/the-10-most-common-gtm-mistakes-youre-probably-making/): Find out the top 10 common mistakes that marketing teams make when using Google Tag Manager & learn how to avoid them. - [2022 Marketing Trends: What’s Ahead for Marketers](https://www.airfleet.co/blog/2022-marketing-trends-what-does-the-future-hold-for-marketers/): As how we connect continues its digital transformation, we're seeing a shift in marketing focuses for 2022 and how to engage with customers. - [A/B Testing Mistakes You’re Making: How to Avoid Them](https://www.airfleet.co/blog/a-b-testing-mistakes-youre-making-how-to-avoid-them/): A/B testing is a powerful tool but it can be tricky and making mistakes during A/B tests can lead to inaccurate data, wasted money and wrong conclusions. - [Google Analytics 4 - is it all it's cracked up to be?](https://www.airfleet.co/blog/google-analytics-4-is-it-all-its-cracked-up-to-be/): With Google sunsetting universal analytics on the 1st of July 2023, does this mean we should be switching to GA4 today, or should we wait for the deadline? - [9 ROI Calculators That Really Get It.](https://www.airfleet.co/blog/7-roi-calculators-that-really-get-it/): Companies all over the web are adding ROI calculators to their sites. Why? Numbers don't lie & it's a great way to capture data while qualifying leads. - [WordPress themes; Custom or commercial?](https://www.airfleet.co/blog/wordpress-themes-custom-or-commercial/): What's best? Buying a standard commercial theme for your new website or paying for a custom one? We explore both sides to see which is best. - [Data Privacy vs COVID-19.](https://www.airfleet.co/blog/data-privacy-vs-covid-19/): Join us, Laminar Security & Secret Double Octopus as we delve into the world of Data Privacy and the impact of COVID on data security. - [Data Privacy vs COVID-19 - an infographic](https://www.airfleet.co/blog/data-privacy-vs-covid-19-an-infographic/): The cost of a data breach rose by $137,000 since remote working due to COVID-19 became the norm. Find out more key facts & how to prevent issues with our latest infographic. - [Google Page Speed Insights New Feature Alert: Page Experience Ranking for Desktop Browsing](https://www.airfleet.co/blog/google-page-speed-insights-new-feature-alert-page-experience-ranking-for-desktop-browsing/): Discover how page experience and page speed impact your SEO ranking on Google. Learn to optimize your website for UX and search performance. - [Hotjar just got hotter!](https://www.airfleet.co/blog/hotjar-just-got-hotter/): Hotjar has just released a new update to their filters for incoming feedback and it's pretty epic. - [The ultimate marketer’s toolkit. Part one: social media management tools](https://www.airfleet.co/blog/the-ultimate-marketers-toolkit-part-one-social-media-management-tools/): With tons of experience managing social media, we’ve rounded up the tools we know and have experience with to help you find the perfect partner. - [The Top 5 marketing mistakes every start-up makes](https://www.airfleet.co/blog/the-top-5-marketing-mistakes-every-start-up-makes/): As a new CEO, you'll wear many hats at the start but whatever you do, try not to fall for these top 5 marketing mistakes every start-up makes. - [Marketers' Guide: 7 Basic Google Analytics Configurations](https://www.airfleet.co/blog/the-7-relatively-basic-google-analytics-configurations-that-any-marketer-should-do/): To be successful as a digital marketer, you need to make sure you're able to provide data-driven insights from your marketing activities - [Successful decisions are made with data](https://www.airfleet.co/blog/successful-decisions-are-made-with-data/): In our latest blog we explore how to make smarter business and marketing decisions based on data. - [Fact: Airfleet is a MarTech agency. Shocker, right?](https://www.airfleet.co/blog/fact-airfleet-is-a-martech-agency/): There's probably just a handful of customers who will know the true extent of our offer as a MarTech Agency. It's time that changes. - [How LawGeex was quick to build a valuable resource to the global legal community during Covid-19](https://www.airfleet.co/blog/how-lawgeex-was-quick-to-build-a-valuable-resource/): Discover how LawGeex partnered with AirFleet to create an innovative minisite for business continuity during COVID-19. - [The ultimate tech stack for B2B marketers:How Anodot is taking data-driven marketing to the edge](https://www.airfleet.co/blog/how-anodot-is-taking-data-driven-marketing-to-the-edge/): Learn about Anodot's data-driven approach to marketing and their innovative tech stack. Find out how they monitor campaigns in real-time for optimal results. - [A peek into SentinelOne’s MarTech doctrine](https://www.airfleet.co/blog/a-peek-into-sentinel-ones-martech-doctrine/): Uncover the marketing tools and technology that are propelling SentinelOne's recognition in the cybersecurity market. - [How WhiteSource created one of the biggest open source vulnerability databases on the internet, using AirFleet’s expertise](https://www.airfleet.co/blog/how-whitesource-created-one-of-the-biggest-open-source-vulnerability-databases-on-the-internet-using-airfleets-expertise/): Discover how Mend (Whitesource) and Airfleet partnered to create a lead-gen product that drives organic traffic for WhiteSource. - [How Whatify worked with Airfleet to rebrand its website in just 4 weeks](https://www.airfleet.co/blog/whatify-case-study/): Case study showing how Whatify rebranded their website in 4 weeks together with Airfleet. - [12 Nurturing Campaigns Done Right - by Top Companies in the Tech Marketing Industry](https://www.airfleet.co/blog/12-nurturing-campaigns-done-right-by-top-companies-in-the-tech-marketing-industry/): Learn how top B2B marketers create effective nurture campaigns. Get insights from HubSpot, Marketo, Taboola, Intercom and more. - [10 Website Basics Marketers Still Forget in 2024 | Airfleet](https://www.airfleet.co/blog/top-10-things-that-marketers-still-forget-to-do-for-their-websites-in-2024/): Get the most out of your website with these essential best practices. Explore remarketing pixels, SEO strategies, and form integrations to optimize performance. - [You are using your CDN wrong, and it’s hurting your marketing efforts](https://www.airfleet.co/blog/you-are-using-your-cdn-wrong-and-its-hurting-your-marketing-efforts/): Boost your website's performance with CDN configuration. Discover how optimizing your CDN can have a significant impact on site speed and search rankings. - [3 Premium HubSpot Templates Used By Leading Marketers [Freebies]](https://www.airfleet.co/blog/3-hubspot-templates-that-actually-work/): Get access to the best HubSpot templates for landing pages. Create and test beautiful pages that generate amazing results for your business. --- ## Resources - [AI-Readiness Tools vs Real AI Discoverability](https://www.airfleet.co/resources/videos/ai-readiness-vs-ai-discoverability/): Most AI readiness tools fall short. Learn why shallow checks aren’t enough and how Airfleet’s AI Discoverability tool will go... - [The Top 3 Things B2B Companies Get Wrong About Case Studies](https://www.airfleet.co/resources/videos/b2b-case-study-mistakes/): Avoid the top 3 B2B case study mistakes: hiding results, dragging on too long, and skipping video. Make your customer... - [How to Get B2B Case Studies From Customers—Fast](https://www.airfleet.co/resources/videos/get-b2b-case-studies-fast/): Case studies are gold for closing deals—but getting them often feels like pulling teeth. From your customer’s perspective, there’s little... - [What We Learned from Building 4 Websites At Once](https://www.airfleet.co/resources/videos/website-build-lessons-airfleet/): Website launches rarely go exactly as expected. At Airfleet, our goal is to make them look seamless—but behind the scenes?... - [The Right Way to Use AI for B2B Website Copy and SEO](https://www.airfleet.co/resources/videos/ai-website-content-strategy/): AI can speed up website copy, but without strategy, it’s just fluff. Learn how to prompt AI for content that... - [From Planning to Launch: The Milestones That Make or Break a Website Project](https://www.airfleet.co/resources/videos/website-project-milestones-b2b/): From planning to launch, every website project milestone matters in B2B. See Airfleet’s process for building sites that launch smoothly. - [How to Track AI Bots Crawling Your Website](https://www.airfleet.co/resources/videos/track-ai-bot-traffic/): Learn how to detect ChatGPT and other AI bots crawling your site, and uncover hidden traffic sources using user agent... - [5 Reasons B2B Marketers Need to Care About Information Architecture](https://www.airfleet.co/resources/videos/why-info-architecture-matters/): Information architecture is the blueprint for a high-performing website. Here’s why marketers can’t afford to skip this crucial planning step. - [Better Call Intelligence. Better B2B Messaging.](https://www.airfleet.co/resources/videos/mine-sales-call-recordings-for-b2b-messaging/): Unlock better B2B messaging by mining sales call recordings for customer pain points, objections, and voice of the buyer—at scale. - [Why B2B Marketers Should Care About Website Infrastructure](https://www.airfleet.co/resources/videos/b2b-marketers-website-infrastructure/): Most B2B marketers overlook website infrastructure—until something breaks. Learn why it matters for performance, security, and control. - [SEO Fundamentals: Advice from Expert Deon Malan on Ranking, AI, and B2B Strategy](https://www.airfleet.co/resources/videos/seo-fundamentals-b2b/): SEO expert Deon Malan shares 2025 strategies for keyword research, technical SEO, clustering, and optimizing for AI platforms like ChatGPT. - [How to Optimize Your B2B Brand for ChatGPT](https://www.airfleet.co/resources/videos/b2b-optimize-brand-for-chatgpt/): If you’ve been wondering how to change your content efforts and tech stack to match today’s buyer journey, we’re here to guide you through a ChatGPT brand refresh. - [New CMO? Don’t Build a New Website. (Yet.)](https://www.airfleet.co/resources/videos/new-cmo-new-website/): Thinking of a website rebuild in your first months as CMO? Here's what to do first to protect pipeline and avoid costly mistakes. - [How to Track LLM Traffic in Google Analytics (Without Losing Your Mind)](https://www.airfleet.co/resources/videos/track-llm-website-traffic/): Here’s how to track that traffic properly using GA4 and Looker Studio (without rage-quitting your analytics setup). - [4 Wireframe Truths We Wish Every Client Knew](https://www.airfleet.co/resources/videos/truths-about-wireframes/): Here are four things we wish every client knew before we kick off a wireframe review—and how a little prep (and less defensiveness) goes a long way. - [How to Create a B2B Brand Message from Scratch (That Actually Works)](https://www.airfleet.co/resources/videos/create-b2b-brand-messaging/): Learn to create effective B2B brand messaging with Airfleet’s video guide. Improve marketing clarity and connect with customers. - [How to Diagnose and Fix Messaging That’s Falling Flat in B2B Tech](https://www.airfleet.co/resources/videos/diagnose-ineffective-messaging/): Is your messaging falling flat? Learn how to spot outdated brand messaging, fix it, and build a narrative that drives real results in B2B marketing. - [Marketing Data Shows What, But Not Why with Yael Morris](https://www.airfleet.co/resources/videos/marketing-data-what-but-not-why/): Understand your marketing data better with Airfleet’s video. Move from knowing what happened to uncovering why for smarter decisions. - [How To Interpret Heatmaps for a B2B Website](https://www.airfleet.co/resources/videos/heatmap-b2b-website/): This how-to video calls out practical tips on how to interpret heatmaps. Alistair Fairweather also highlights the role of click patterns and how to balance clickable elements to enhance user experience and drive conversions. - [An Intro to GEO Optimization for B2B Marketers](https://www.airfleet.co/resources/videos/geo-optimization-for-b2b/): Explore geo-optimization strategies for B2B with Airfleet’s video. Target the right audiences and improve marketing ROI. - [Why do B2B marketers struggle to prove their value?](https://www.airfleet.co/resources/videos/b2b-marketers-dont-prove-value/): Listen in as Adi Hagag, Head of Growth Initiatives at Metadata, diagnoses why marketers struggle to prove their impact and how to fix it. - [6 HubSpot Fall 2024 New Features Worth Using](https://www.airfleet.co/resources/videos/hubspot-fall-2024-feature-review/): Watch Airfleet review HubSpot’s Fall 2024 features. Learn how new tools can enhance your B2B marketing and sales processes. - [Breeze Intelligence Overview for B2B Marketers](https://www.airfleet.co/resources/videos/breeze-intelligence-overview-for-b2b-marketers/): HubSpot has created an AI feature that helps B2B marketers enrich data, spot buyers with high intent signals, and shorten forms. - [Airfleet’s Experts Review Wiz’s Website](https://www.airfleet.co/resources/videos/airfleets-experts-review-wiz-website/): See Airfleet’s experts review Wiz’s website. Gain practical B2B website optimization insights and actionable improvement ideas. - [Video: Optimize Websites Post-Google Optimize with Trendemon](https://www.airfleet.co/resources/videos/optimizing-post-google-optimizer/): Hot on the tails of Google Optimize's sunset, Elad Hefetz and Avishai Sharon discuss how to optimize your website without this old failsafe. - [Creating B2B Content Google Loves](https://www.airfleet.co/resources/videos/create-content-google-loves/): Omer holds an Airfleet master class on creating content that Google loves - starting with Google's guidelines, in their own words. - [The Airfleet Debrief: Only Gate Once (OGO)](https://www.airfleet.co/resources/videos/airfleet-only-gate-one-video/): Elad Hefetz, CEO of Airfleet, joins us to share how progressive profiling can be used to stop annoying your prospects with gated content. - [The Magnetic Podcast: SEO for B2B SaaS](https://www.airfleet.co/resources/videos/creating-effective-b2b-content/): Elad Hefetz, Airfleet's CEO, joined Steve Schmidt on the Magnetic Podcast to dive deep into SEO, talk a lot about keywords, and what’s relevant to your organic content strategy - [Video: How Marketing Is an Extension of Sales | Airfleet](https://www.airfleet.co/resources/videos/b2b-marketing-extension-of-sales/): Listen in to Whistle Talks as Elad Hefetz shares how sales and marketing share the same DNA despite the traditionally... - [Video: Forget Your Old B2B Playbook with Peter Zaballos](https://www.airfleet.co/resources/videos/forget-your-b2b-playbook/): Peter Zaballos, Fractional CMO at Authentic, shares why the old B2B marketing playbook no longer works and how to fix it. - [Video: Feature Snippet Optimization with Tim Parkin](https://www.airfleet.co/resources/videos/feature-snippet-optimization/): Tim Parkin, President of Parkin Consulting, shares how to steal organic search traffic from your competitors through feature snippets. - [How to Build a Brand that Performs & Prove It](https://www.airfleet.co/resources/videos/build-brandformance-kaltura/): Elad Hefetz of Airfleet and Lisa Bennett of Kaltura discuss what exactly is involved in building a brand – and designing a website to match. - [4 Wireframe Truths We Wish Every Client Knew](https://www.airfleet.co/resources/articles/4-wireframe-truths-we-wish-every-client-knew/): Here are four things we wish every client knew before we kick off a wireframe review—and how a little prep... --- # # Detailed Content ## Pages > Airfleet's terms of service and privacy disclaimers. Read this for website usage terms. - Published: 2025-07-14 - Modified: 2025-07-14 - URL: https://www.airfleet.co/airfleet-wizard-assessment-ai-usage/ --- > Airfleet's terms of service and privacy disclaimers. Read this for website usage terms. - Published: 2024-02-28 - Modified: 2025-07-14 - URL: https://www.airfleet.co/terms/ --- > Discover how Airfleet respects your privacy. Read our privacy policy to understand how we collect, use, and store your information. - Published: 2024-02-28 - Modified: 2024-05-31 - URL: https://www.airfleet.co/privacy-policy/ --- --- ## Posts > Optimize your content for GenAI. Airfleet’s GEO Service helps B2B brands get cited by AI tools like ChatGPT. Future-proof your visibility. Let’s talk GEO. - Published: 2025-06-06 - Modified: 2025-07-10 - URL: https://www.airfleet.co/blog/arifleet-geo-service/ - Categories: Airfleet, GEO --- > Boost rankings, UX, and conversions with a glossary that drives long-tail traffic, internal linking, and voice search visibility. - Published: 2025-04-03 - Modified: 2025-08-04 - URL: https://www.airfleet.co/blog/why-websites-need-glossaries/ - Categories: SEO Is your messaging falling flat? Learn how to spot outdated brand messaging, fix it, and build a narrative that drives real results in B2B marketing. --- > Don't choose the wrong SEO agency in 2025. Learn the insider criteria that separate real experts from pretenders. Don't get left behind. - Published: 2025-03-25 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/choosing-b2b-seo-agency/ - Categories: Airfleet, SEO Don't choose the wrong SEO agency in 2025. Learn the insider criteria that separate real experts from pretenders. Don't get left behind. --- > Most B2B marketers skip customer interviews—but most buyers say brands sound the same. Learn why and how to conduct interviews that refine messaging. - Published: 2025-03-04 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/customer-interviews-b2b-messaging/ - Categories: B2B Marketing Most B2B marketers skip customer interviews—but most buyers say brands sound the same. Learn why and how to conduct interviews that refine messaging. --- > Combining SEO with ABM helps high-value accounts find you when searching for solutions. Check out our use case for tips to drive rapid growth! - Published: 2025-02-17 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/seo-enhances-abm-strategy/ - Categories: Airfleet, SEO Combining SEO with ABM helps high-value accounts find you when searching for solutions. Check out our use case for tips to drive rapid growth! --- > Cut through the jargon: Learn technical SEO optimization basics to evaluate your team’s strategy and ensure your B2B website shows up on search engines. - Published: 2025-01-27 - Modified: 2025-04-03 - URL: https://www.airfleet.co/blog/cheat-sheet-technical-seo/ - Categories: Airfleet, SEO Cut through the jargon: Learn technical SEO basics to evaluate your team’s strategy and ensure your B2B website is optimized for search engines. --- > Learn how to set up GA4 cohorts to accurately measure B2B website performance, understand user behavior patterns, and make better marketing decisions. - Published: 2025-01-03 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/how-to-set-up-ga4-cohorts/ - Categories: Analytics, Conversion Optimization Learn how to set up GA4 cohorts to accurately measure B2B website performance, understand user behavior patterns, and make better marketing decisions. --- > Learn how generative engine optimization (GEO) is changing SEO for B2B websites. Future-proof your strategy with Airfleet’s guide. - Published: 2024-12-24 - Modified: 2025-07-02 - URL: https://www.airfleet.co/blog/guide-to-generative-engine-optimization/ - Categories: Airfleet, GEO, SEO The memory of Google's old-school search is fading. Your B2B company’s prospects are already finding your competitors on GenAI. Don't get left behind! --- > How do B2B marketers move from “cost center” to revenue generator in the eyes of their CEO? Being data-driven is possible, but it isn't easy! - Published: 2024-12-12 - Modified: 2025-04-03 - URL: https://www.airfleet.co/blog/data-driven-b2b-marketing/ - Categories: Analytics How do B2B marketers move from “cost center” to revenue generator in the eyes of their CEO? We won’t tell you it’s easy, but we know it’s possible. --- > Are your leads drying up? Get a crash course on how to assess your website traffic quality and diagnose the cause. - Published: 2024-11-26 - Modified: 2024-12-12 - URL: https://www.airfleet.co/blog/b2b-website-traffic-quality/ - Categories: Analytics, Conversion Optimization Are your leads drying up? Get a crash course on how to assess your website traffic quality and diagnose the cause. --- > Is Elementor the right website builder for your marketing needs? We cover pros, cons, and performance tips. - Published: 2024-11-19 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/elementor-for-b2b-websites/ - Categories: B2B Marketing Is Elementor the right website builder for your marketing needs? We cover pros, cons, and performance tips. --- > If you’re a marketer in B2B technology who has been tasked with figuring out how to perform conversion rate optimization, you’re in the right place! - Published: 2024-10-15 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/conversion-rate-optimization-fixes/ - Categories: Conversion Optimization If you’re a marketer in B2B technology who has been tasked with figuring out how to perform conversion rate optimization, you’re in the right place! --- > We’ll give you an honest look at when Wix is a good fit and when it won’t get the job done for your B2B technology brand. - Published: 2024-09-10 - Modified: 2025-01-09 - URL: https://www.airfleet.co/blog/wix-vs-wordpress-by-arifleet/ - Categories: Airfleet We’ll give you an honest look at when Wix is a good fit and when you need Airfleet to get the job done for your B2B technology brand. --- > Learn how to avoid the top 3 B2B website security faux pas—plugin risks, access control failures, and monitoring best practices. - Published: 2024-09-03 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/b2b-website-security-issues/ - Categories: Security Good B2B website security is a result of choosing the right technology, protecting access points, and relentlessly monitoring any vulnerabilities. --- > With so much content on the internet, blogging best practices are more important than ever! Here are eight B2B blog must-haves. - Published: 2024-08-15 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/increase-b2b-blog-engagement/ - Categories: Conversion Optimization, SEO With so much content on the internet, blogging best practices are more important than ever! Here are eight B2B blog must-haves. --- > We'll answer what AI Overview is, how it may change search as we know it, and why B2B marketers should care. - Published: 2024-07-15 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/ai-overview-b2b-content-optimization/ - Categories: Airfleet, SEO We'll answer what AI Overview is, how it may change search as we know it, and why B2B marketers should care. --- > For a professionally designed website, the cost ranges from $10,000 to $1M. Here’s why the range is so broad for a new B2B website. - Published: 2024-07-01 - Modified: 2024-07-15 - URL: https://www.airfleet.co/blog/how-much-b2b-websites-cost/ - Categories: Airfleet For a professionally designed website, the cost ranges from $10,000 to $1M. Here’s why the range is so broad for a new B2B website. --- > How much should it cost to work with a website agency? Learn about three agency pricing models and other cost factors. - Published: 2024-06-25 - Modified: 2024-07-15 - URL: https://www.airfleet.co/blog/how-website-agency-pricing-works/ - Categories: Airfleet The one topic that B2B avoids at all cost? Pricing. But Airfleet isn’t your normal website design and development agency. Here’s a look behind the curtain. --- > What do your color choices say about your B2B business? Dina Goldshtein breaks down the science behind palette selection for websites. - Published: 2024-06-09 - Modified: 2024-12-05 - URL: https://www.airfleet.co/blog/color-theory-website-design/ - Categories: Airfleet, Design What do your color choices say about your B2B business? Dina Goldshtein breaks down the science behind palette selection for websites. --- > At Airfleet, we’ve developed stringent guidelines to make sure our wireframes don’t increase development time and follow industry best practices. - Published: 2024-05-20 - Modified: 2024-08-01 - URL: https://www.airfleet.co/blog/afseries-redesign-wireframes/ - Categories: Airfleet, Conversion Optimization, Design At Airfleet, we’ve developed stringent guidelines to make sure our wireframes don’t increase development time and follow industry best practices. --- > Jeff Loeb, Fractional CMO and Partner at Chief Outsiders, shares how to use intent signals to target accounts that are ready to buy for your ABM program. - Published: 2024-05-14 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/abm-account-selection/ - Categories: Airfleet Jeff Loeb, Fractional CMO and Partner at Chief Outsiders, shares how to use intent signals to target accounts that are ready to buy for your ABM program. --- > Doug Bell, Fractional CMO and Partner at Chief Outsiders, shares how to filter out the noise, find your true ICP, and sell it to your organization. - Published: 2024-05-03 - Modified: 2024-07-04 - URL: https://www.airfleet.co/blog/finding-your-icp/ - Categories: Airfleet Doug Bell, Fractional CMO and Partner at Chief Outsiders, shares how to filter out the noise, find your true ICP, and sell it to your organization. --- > Alistair Fairweather shares how to use Google Tag Manager to capture the CTA click - and the page location - in Google Analytics 4. - Published: 2024-04-17 - Modified: 2024-08-01 - URL: https://www.airfleet.co/blog/better-ga4-insights-cta/ - Categories: Analytics, Conversion Optimization Alistair Fairweather shares how to use Google Tag Manager to capture the CTA click - and the page location - in Google Analytics 4. --- > There has been a lot of debate on LinkedIn about whether Google SEO algorithms penalize content written by generative AI. Here’s our take. - Published: 2024-04-10 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/ai-tools-seo/ - Categories: B2B Marketing, SEO There has been a lot of debate on LinkedIn about whether Google SEO algorithms penalize content written by generative AI. Here’s our take. --- > Discover the key steps to creating effective information architecture for a new B2B website. Includes taxonomy, URL structure, and more. - Published: 2024-04-01 - Modified: 2024-08-01 - URL: https://www.airfleet.co/blog/afseries-redesign-info-architecture-pt2/ - Categories: Airfleet, Conversion Optimization Join us as we share the process we used to determine Airfleet’s taxonomy, navigational schema, and URL structure. --- > Wondering how to make your B2B website forms suck less? We’ve got you with a how-to on progressive profiling. - Published: 2024-03-14 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/progressive-profiling-how-to-hubspot-marketo/ - Categories: B2B Marketing, Conversion Optimization --- > Airfleet and Envy hosted a f2f event for marketers to learn and evolve. Speakers included Lisa Bennett, Amit Bivas, Merav Keren and more - Published: 2024-02-28 - Modified: 2024-08-06 - URL: https://www.airfleet.co/blog/event-marketing-challengers-%e2%86%92-do-succeed-share-repeat/ - Categories: Airfleet, Events --- > Information architecture, or content prioritization, taxonomy, and navigation, can make or break your user experience. - Published: 2024-02-21 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/afseries-redesign-info-architecture-pt1/ - Categories: WordPress Development --- > This article is your guide to understanding which SEO best practices are evergreen and when to mix it up to acquire more customers in B2B tech. - Published: 2024-02-14 - Modified: 2024-12-05 - URL: https://www.airfleet.co/blog/seo-for-b2b-marketers/ - Categories: SEO --- > It’s time to follow our advice and put best practices in place. In Airfleet’s Website Redesign series, we’ll give you a peek behind the curtain as we work. - Published: 2024-01-31 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/afseries-website-redesign-project-1/ - Categories: Case Studies --- > When optimizing a B2B website, it's critical to think through the information we can uncover about a visitor and how it can be used for personalization. - Published: 2024-01-18 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/b2b-website-personalization/ - Categories: Conversion Optimization --- > Airfleet analyzed 12 B2B AI company websites. See what worked well and what was missed in this deep dive into artificial intelligence company websites. - Published: 2023-12-03 - Modified: 2024-12-04 - URL: https://www.airfleet.co/blog/quest-for-perfect-design-ai-saas/ - Categories: Design --- > See what worked well and what needs to be done next to raise revenue generation to the next level. - Published: 2023-11-20 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/quest-for-perfect-design-cyber-security/ - Categories: Design --- > How marketers can use GA4 to measure Google Spreadsheet visits to their marketing materials. - Published: 2023-11-16 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/measuring-google-spreadsheet-visits-using-google-analytics-4/ - Categories: Analytics - Tags: #analytics, #digitalmarketing, #ga4 --- > Get a rundown of what Google Search Console is, how it can benefit your business & some actionable tips to get the most out of your GSC account. - Published: 2022-06-03 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/top-tips-for-google-search-console-users/ - Categories: SEO --- > Making website design mistakes can be costly, will hurt your user experience and lead to lower conversion rates. - Published: 2022-05-28 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/10-most-common-website-design-mistakes-and-how-to-avoid-them/ - Categories: Design --- > Find out the top 10 common mistakes that marketing teams make when using Google Tag Manager & learn how to avoid them. - Published: 2022-04-20 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/the-10-most-common-gtm-mistakes-youre-probably-making/ - Categories: Analytics - Tags: #tips, Digital Marketing --- > As how we connect continues its digital transformation, we're seeing a shift in marketing focuses for 2022 and how to engage with customers. - Published: 2022-04-12 - Modified: 2025-06-25 - URL: https://www.airfleet.co/blog/2022-marketing-trends-what-does-the-future-hold-for-marketers/ - Categories: Airfleet - Tags: marketing, MarTech --- > A/B testing is a powerful tool but it can be tricky and making mistakes during A/B tests can lead to inaccurate data, wasted money and wrong conclusions. - Published: 2022-04-03 - Modified: 2024-03-11 - URL: https://www.airfleet.co/blog/a-b-testing-mistakes-youre-making-how-to-avoid-them/ - Categories: Conversion Optimization - Tags: #tips, data, MarTech --- > With Google sunsetting universal analytics on the 1st of July 2023, does this mean we should be switching to GA4 today, or should we wait for the deadline? - Published: 2022-03-28 - Modified: 2024-03-11 - URL: https://www.airfleet.co/blog/google-analytics-4-is-it-all-its-cracked-up-to-be/ - Categories: Analytics --- > Companies all over the web are adding ROI calculators to their sites. Why? Numbers don't lie & it's a great way to capture data while qualifying leads. - Published: 2022-03-25 - Modified: 2024-09-15 - URL: https://www.airfleet.co/blog/7-roi-calculators-that-really-get-it/ - Categories: B2B Marketing - Tags: #tips --- > What's best? Buying a standard commercial theme for your new website or paying for a custom one? We explore both sides to see which is best. - Published: 2022-02-18 - Modified: 2024-03-11 - URL: https://www.airfleet.co/blog/wordpress-themes-custom-or-commercial/ - Categories: WordPress Development - Tags: #digitalmarketing, MarTech --- > Join us, Laminar Security & Secret Double Octopus as we delve into the world of Data Privacy and the impact of COVID on data security. - Published: 2022-01-31 - Modified: 2024-03-11 - URL: https://www.airfleet.co/blog/data-privacy-vs-covid-19/ - Categories: Privacy - Tags: data, MarTech --- > The cost of a data breach rose by $137,000 since remote working due to COVID-19 became the norm. Find out more key facts & how to prevent issues with our latest infographic. - Published: 2022-01-31 - Modified: 2024-03-11 - URL: https://www.airfleet.co/blog/data-privacy-vs-covid-19-an-infographic/ - Categories: Privacy - Tags: data, infographic --- > Discover how page experience and page speed impact your SEO ranking on Google. Learn to optimize your website for UX and search performance. - Published: 2022-01-24 - Modified: 2024-03-24 - URL: https://www.airfleet.co/blog/google-page-speed-insights-new-feature-alert-page-experience-ranking-for-desktop-browsing/ - Categories: SEO - Tags: SEO --- > Hotjar has just released a new update to their filters for incoming feedback and it's pretty epic. - Published: 2022-01-21 - Modified: 2024-03-11 - URL: https://www.airfleet.co/blog/hotjar-just-got-hotter/ - Categories: Analytics - Tags: MarTech --- > With tons of experience managing social media, we’ve rounded up the tools we know and have experience with to help you find the perfect partner. - Published: 2022-01-18 - Modified: 2024-03-11 - URL: https://www.airfleet.co/blog/the-ultimate-marketers-toolkit-part-one-social-media-management-tools/ - Categories: B2B Marketing - Tags: marketing, social media --- > As a new CEO, you'll wear many hats at the start but whatever you do, try not to fall for these top 5 marketing mistakes every start-up makes. - Published: 2022-01-07 - Modified: 2024-08-06 - URL: https://www.airfleet.co/blog/the-top-5-marketing-mistakes-every-start-up-makes/ - Categories: B2B Marketing - Tags: #tips, Getting Started, marketing --- > To be successful as a digital marketer, you need to make sure you're able to provide data-driven insights from your marketing activities - Published: 2021-12-30 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/the-7-relatively-basic-google-analytics-configurations-that-any-marketer-should-do/ - Categories: Analytics - Tags: #digitalmarketing, #tips, data, marketing --- > In our latest blog we explore how to make smarter business and marketing decisions based on data. - Published: 2021-12-08 - Modified: 2024-03-11 - URL: https://www.airfleet.co/blog/successful-decisions-are-made-with-data/ - Categories: Analytics - Tags: data --- > There's probably just a handful of customers who will know the true extent of our offer as a MarTech Agency. It's time that changes. - Published: 2021-11-30 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/fact-airfleet-is-a-martech-agency/ - Categories: Airfleet - Tags: #digitalmarketing, Digital Marketing, marketing --- > Discover how LawGeex partnered with AirFleet to create an innovative minisite for business continuity during COVID-19. - Published: 2021-04-18 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/how-lawgeex-was-quick-to-build-a-valuable-resource/ - Categories: Case Studies --- > Learn about Anodot's data-driven approach to marketing and their innovative tech stack. Find out how they monitor campaigns in real-time for optimal results. - Published: 2020-10-20 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/how-anodot-is-taking-data-driven-marketing-to-the-edge/ - Categories: Case Studies --- > Uncover the marketing tools and technology that are propelling SentinelOne's recognition in the cybersecurity market. - Published: 2020-09-29 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/a-peek-into-sentinel-ones-martech-doctrine/ - Categories: Case Studies --- > Discover how Mend (Whitesource) and Airfleet partnered to create a lead-gen product that drives organic traffic for WhiteSource. - Published: 2020-09-14 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/how-whitesource-created-one-of-the-biggest-open-source-vulnerability-databases-on-the-internet-using-airfleets-expertise/ - Categories: Case Studies --- > Case study showing how Whatify rebranded their website in 4 weeks together with Airfleet. - Published: 2020-08-04 - Modified: 2024-08-06 - URL: https://www.airfleet.co/blog/whatify-case-study/ - Categories: Case Studies - Tags: #rebranding, casestudy, whatify --- > Learn how top B2B marketers create effective nurture campaigns. Get insights from HubSpot, Marketo, Taboola, Intercom and more. - Published: 2020-07-20 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/12-nurturing-campaigns-done-right-by-top-companies-in-the-tech-marketing-industry/ - Categories: B2B Marketing - Tags: Digital Marketing --- > Get the most out of your website with these essential best practices. Explore remarketing pixels, SEO strategies, and form integrations to optimize performance. - Published: 2020-07-07 - Modified: 2025-06-30 - URL: https://www.airfleet.co/blog/top-10-things-that-marketers-still-forget-to-do-for-their-websites-in-2024/ - Categories: B2B Marketing - Tags: Digital Marketing --- > Boost your website's performance with CDN configuration. Discover how optimizing your CDN can have a significant impact on site speed and search rankings. - Published: 2020-02-21 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/you-are-using-your-cdn-wrong-and-its-hurting-your-marketing-efforts/ - Categories: WordPress Development - Tags: #cdn, #tips --- > Get access to the best HubSpot templates for landing pages. Create and test beautiful pages that generate amazing results for your business. - Published: 2020-02-09 - Modified: 2024-06-18 - URL: https://www.airfleet.co/blog/3-hubspot-templates-that-actually-work/ - Categories: B2B Marketing - Tags: #freebies, #hubspot --- --- ## Resources - Published: 2025-10-27 - Modified: 2025-10-27 - URL: https://www.airfleet.co/resources/videos/ai-readiness-vs-ai-discoverability/ - Resources Type: Videos Most AI readiness tools fall short. Learn why shallow checks aren’t enough and how Airfleet’s AI Discoverability tool will go deeper. --- - Published: 2025-10-27 - Modified: 2025-10-27 - URL: https://www.airfleet.co/resources/videos/b2b-case-study-mistakes/ - Resources Type: Videos Avoid the top 3 B2B case study mistakes: hiding results, dragging on too long, and skipping video. Make your customer stories actually convert. --- - Published: 2025-10-12 - Modified: 2025-10-27 - URL: https://www.airfleet.co/resources/videos/get-b2b-case-studies-fast/ - Resources Type: Videos --- - Published: 2025-10-09 - Modified: 2025-10-09 - URL: https://www.airfleet.co/resources/videos/website-build-lessons-airfleet/ - Resources Type: Videos --- - Published: 2025-08-18 - Modified: 2025-08-18 - URL: https://www.airfleet.co/resources/videos/ai-website-content-strategy/ - Resources Type: Videos AI can speed up website copy, but without strategy, it’s just fluff. Learn how to prompt AI for content that ranks, converts, and builds trust. --- > From planning to launch, every website project milestone matters in B2B. See Airfleet’s process for building sites that launch smoothly. - Published: 2025-08-15 - Modified: 2025-08-15 - URL: https://www.airfleet.co/resources/videos/website-project-milestones-b2b/ - Resources Type: Videos From planning to launch, every milestone matters in a B2B website project. See Airfleet’s process for building sites that launch smoothly and perform. --- - Published: 2025-08-12 - Modified: 2025-08-12 - URL: https://www.airfleet.co/resources/videos/track-ai-bot-traffic/ - Resources Type: Videos Learn how to detect ChatGPT and other AI bots crawling your site, and uncover hidden traffic sources using user agent strings and server logs. --- > Information architecture is the blueprint for a high-performing website. Here’s why marketers can’t afford to skip this crucial planning step. - Published: 2025-08-04 - Modified: 2025-08-04 - URL: https://www.airfleet.co/resources/videos/why-info-architecture-matters/ - Resources Type: Videos Information architecture is the blueprint for a high-performing website. Here’s why marketers can’t afford to skip this crucial planning step. --- > Unlock better B2B messaging by mining sales call recordings for customer pain points, objections, and voice of the buyer—at scale. - Published: 2025-07-24 - Modified: 2025-07-24 - URL: https://www.airfleet.co/resources/videos/mine-sales-call-recordings-for-b2b-messaging/ - Resources Type: Videos Unlock better B2B messaging by mining sales call recordings for customer pain points, objections, and voice of the buyer—at scale. --- > Most B2B marketers overlook website infrastructure—until something breaks. Learn why it matters for performance, security, and control. - Published: 2025-07-20 - Modified: 2025-07-29 - URL: https://www.airfleet.co/resources/videos/b2b-marketers-website-infrastructure/ - Resources Type: Videos Most B2B marketers overlook website infrastructure—until something breaks. Learn why it matters for performance, security, and control. --- - Published: 2025-07-08 - Modified: 2025-07-08 - URL: https://www.airfleet.co/resources/videos/seo-fundamentals-b2b/ - Resources Type: Videos SEO expert Deon Malan shares 2025 strategies for keyword research, technical SEO, clustering, and optimizing for AI platforms like ChatGPT. --- > If you’ve been wondering how to change your content efforts and tech stack to match today’s buyer journey, we’re here to guide you through a ChatGPT brand refresh. - Published: 2025-06-17 - Modified: 2025-07-02 - URL: https://www.airfleet.co/resources/videos/b2b-optimize-brand-for-chatgpt/ - Resources Type: Videos If you’ve been wondering how to change your content efforts and tech stack to match today’s buyer journey, we’re here to guide you through a ChatGPT refresh. --- > Thinking of a website rebuild in your first months as CMO? Here's what to do first to protect pipeline and avoid costly mistakes. - Published: 2025-06-03 - Modified: 2025-06-17 - URL: https://www.airfleet.co/resources/videos/new-cmo-new-website/ - Resources Type: Videos Thinking of a website rebuild in your first months as CMO? Here's what to do first to protect pipeline and avoid costly mistakes. --- > Here’s how to track that traffic properly using GA4 and Looker Studio (without rage-quitting your analytics setup). - Published: 2025-05-22 - Modified: 2025-05-22 - URL: https://www.airfleet.co/resources/videos/track-llm-website-traffic/ - Resources Type: Videos Here’s how to track that traffic properly using GA4 and Looker Studio (without rage-quitting your analytics setup) --- > Here are four things we wish every client knew before we kick off a wireframe review—and how a little prep (and less defensiveness) goes a long way. - Published: 2025-05-22 - Modified: 2025-06-17 - URL: https://www.airfleet.co/resources/videos/truths-about-wireframes/ - Resources Type: Videos Here are four things we wish every client knew before we kick off a wireframe review—and how a little prep (and less defensiveness) goes a long way. --- > Learn to create effective B2B brand messaging with Airfleet’s video guide. Improve marketing clarity and connect with customers. - Published: 2025-05-20 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/create-b2b-brand-messaging/ - Resources Type: Videos Build a B2B brand message that converts. Learn how to research, test, and align your messaging across marketing, sales, and customer success. --- > Is your messaging falling flat? Learn how to spot outdated brand messaging, fix it, and build a narrative that drives real results in B2B marketing. - Published: 2025-04-09 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/diagnose-ineffective-messaging/ - Resources Type: Videos Is your messaging falling flat? Learn how to spot outdated brand messaging, fix it, and build a narrative that drives real results in B2B marketing. --- > Understand your marketing data better with Airfleet’s video. Move from knowing what happened to uncovering why for smarter decisions. - Published: 2025-03-06 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/marketing-data-what-but-not-why/ - Resources Type: Videos --- > This how-to video calls out practical tips on how to interpret heatmaps. Alistair Fairweather also highlights the role of click patterns and how to balance clickable elements to enhance user experience and drive conversions. - Published: 2025-01-21 - Modified: 2025-01-28 - URL: https://www.airfleet.co/resources/videos/heatmap-b2b-website/ - Resources Type: Videos Join Alistair Fairweather, Conversion Rate Optimization Expert at Airfleet, as he provides valuable insights on interpreting heatmaps and clickmaps for your B2B website. --- > Explore geo-optimization strategies for B2B with Airfleet’s video. Target the right audiences and improve marketing ROI. - Published: 2025-01-06 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/geo-optimization-for-b2b/ - Resources Type: Videos Get a quick rundown on generative engine optimization for B2B marketers from Airfleet's CEO, Elad Hefetz. --- > Listen in as Adi Hagag, Head of Growth Initiatives at Metadata, diagnoses why marketers struggle to prove their impact and how to fix it. - Published: 2025-01-05 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/b2b-marketers-dont-prove-value/ - Resources Type: Videos Listen in as Adi Hagag, Head of Growth Initiatives at Metadata, diagnoses why marketers struggle to prove their impact and how to fix it. --- > Watch Airfleet review HubSpot’s Fall 2024 features. Learn how new tools can enhance your B2B marketing and sales processes. - Published: 2024-11-09 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/hubspot-fall-2024-feature-review/ - Resources Type: Videos Here’s a rundown of our favorite new HubSpot Breeze beta releases and their most promising use cases for B2B marketers. --- > HubSpot has created an AI feature that helps B2B marketers enrich data, spot buyers with high intent signals, and shorten forms. - Published: 2024-10-29 - Modified: 2024-11-07 - URL: https://www.airfleet.co/resources/videos/breeze-intelligence-overview-for-b2b-marketers/ - Resources Type: Videos HubSpot has created an AI feature that helps B2B marketers enrich data, spot buyers with high intent signals, and shorten forms. --- > See Airfleet’s experts review Wiz’s website. Gain practical B2B website optimization insights and actionable improvement ideas. - Published: 2024-07-23 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/airfleets-experts-review-wiz-website/ - Resources Type: Videos Alistair Fairweather and Dina Goldshtein give us a rundown of what works and what doesn’t on Wiz’s website post IPO announcement. --- > Hot on the tails of Google Optimize's sunset, Elad Hefetz and Avishai Sharon discuss how to optimize your website without this old failsafe. - Published: 2024-07-16 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/optimizing-post-google-optimizer/ - Resources Type: Videos Hot on the tails of Google Optimize's sunset, Elad Hefetz and Avishai Sharon discuss how to optimize your website without this old failsafe. --- > Omer holds an Airfleet master class on creating content that Google loves - starting with Google's guidelines, in their own words. - Published: 2024-07-16 - Modified: 2024-10-01 - URL: https://www.airfleet.co/resources/videos/create-content-google-loves/ - Resources Type: Videos Omer holds an Airfleet master class on creating content that Google loves - starting with Google's guidelines, in their own words. --- > Elad Hefetz, CEO of Airfleet, joins us to share how progressive profiling can be used to stop annoying your prospects with gated content. - Published: 2024-07-16 - Modified: 2024-10-01 - URL: https://www.airfleet.co/resources/videos/airfleet-only-gate-one-video/ - Resources Type: Videos --- > Elad Hefetz, Airfleet's CEO, joined Steve Schmidt on the Magnetic Podcast to dive deep into SEO, talk a lot about keywords, and what’s relevant to your organic content strategy - Published: 2024-07-07 - Modified: 2024-12-10 - URL: https://www.airfleet.co/resources/videos/creating-effective-b2b-content/ - Resources Type: Videos Elad Hefetz joined Steve Schmidt on the Magnetic Podcast to dive deep into SEO, talk a lot about keywords, and what’s relevant to your organic content strategy --- - Published: 2024-07-01 - Modified: 2025-10-27 - URL: https://www.airfleet.co/resources/videos/b2b-marketing-extension-of-sales/ - Resources Type: Videos Listen in to Whistle Talks as Elad Hefetz shares how sales and marketing share the same DNA despite the traditionally different goals in B2B. --- > Peter Zaballos, Fractional CMO at Authentic, shares why the old B2B marketing playbook no longer works and how to fix it. - Published: 2024-06-17 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/forget-your-b2b-playbook/ - Resources Type: Videos Peter Zaballos, Fractional CMO at Authentic, shares why the old sales-driven approach to scaling in the U.S. no longer works and how to fix it. --- > Tim Parkin, President of Parkin Consulting, shares how to steal organic search traffic from your competitors through feature snippets. - Published: 2024-06-03 - Modified: 2025-06-30 - URL: https://www.airfleet.co/resources/videos/feature-snippet-optimization/ - Resources Type: Videos Tim Parkin, President of Parkin Consulting, shares how to steal organic search traffic from your competitors through feature snippets. --- > Elad Hefetz of Airfleet and Lisa Bennett of Kaltura discuss what exactly is involved in building a brand – and designing a website to match. - Published: 2024-05-28 - Modified: 2024-09-17 - URL: https://www.airfleet.co/resources/videos/build-brandformance-kaltura/ - Resources Type: Videos Elad Hefetz of Airfleet and Lisa Bennett of Kaltura discuss what exactly is involved in building a brand – and designing a website to match. --- - Published: 2023-10-28 - Modified: 2025-10-28 - URL: https://www.airfleet.co/resources/articles/4-wireframe-truths-we-wish-every-client-knew/ - Resources Type: Articles Here are four things we wish every client knew before we kick off a wireframe review—and how a little prep (and less defensiveness) goes a long way. --- ---