The New Buyer’s Journey in the AI Era

Your exec team has opinions about how to use AI in marketing. Meanwhile, website traffic is down, your team is confused, and your board wants an “AI strategy” ASAP.

Our experts will break down what’s really changing in the B2B buyer journey, what’s working right now, and how to adapt without burning money chasing every new trend.

📅 Monday, May 18, 2026 | 🕒 14:00 Israel time | 🌐 Live Webinar

Overview

We welcome you to a panel discussion about the new buyer journey. Over the past year or so, marketers have been seeing a huge decline in website traffic and constantly worrying about GEO.In this webinar, we’re going to break down what’s changing and how you should adapt your website to the AI era.Our experts will share their insights about designing a website, SEO & GEO, technical layers for AI, and other tips and tricks

What You’ll Learn

The New Buyer Journey

How humans and AI agents research, shortlist, and decide. Usually before anyone visits your site.

GEO & AI Discovery

What Generative Engine Optimization actually is, what it isn’t, and how to stay visible when LLMs are doing the searching.

Trust = Design + Brand Presence

Why design, UX, video, PR, and community presence drive credibility before a buyer ever lands on your homepage.

The Future Website Experience

AI agents, LLM-ready content, and personalization that serves different buyer personas.

Speakers

Elad Hefetz

CEO

Dina Goldshtein

Director of Creative

David Drabkin

Director of Solutions

Avi Ilinsky

SEO Manager

Stay ahead

Your website strategy is changing. It’s time to adapt.

Questions Anyone?

What will I learn?

How AI is reshaping the B2B buyer journey—and what your website must do to keep up.

What is the “new B2B buyer”?

Two buyers:
A human using AI—and an AI agent making decisions for them.

How is AI changing buying behavior?

Buyers now research, compare, and shortlist vendors using AI—before ever talking to sales.

What is GEO—and why should I care now?

AI is already recommending your competitors.
GEO is how you make sure you’re one of them.

What will I actually walk away with?

A clear plan to fix what’s costing you pipeline right now.

Why does my website matter more now?

Because buyers aren’t talking to sales anymore.
If your site can’t sell, you’re losing deals—silently.

Why should I attend this webinar?

Understand how buying decisions get made before users hit your site
Get practical ways to adapt your website for AI-driven discovery
Hear what’s actually working right now across SEO, UX, and brand
Walk away with answers for the next time leadership asks about your “AI strategy”

Is the event free?

Yes. Registration is required. We review and approve sign-ups, then send a Zoom link before the event.

Is this event recorded?

Yes. You’ll be able to rewatch the full session anytime.

What if I can’t attend live?

No problem. If you register but can’t join live, we’ll automatically send you the full recording after the event so you won’t miss anything.