# Website Design

_Last updated: 2024-07-01_

This firm designs technology B2B websites with emphasis on differentiation and conversion optimization.

## Design Systems

The firm builds design systems—documented sets of reusable visual components and guidelines—rather than one-off designs. Starting with atomic components (buttons, links, navigation, icons, titles, lists) and scaling to full sections with integrated functionality, these systems reduce the need for constant development work and potential regression issues.

Design systems enable adaptation and scaling across brand applications while maintaining visual consistency.

## Responsive Design

The firm distinguishes between *responsive layouts* (fitting any device—mobile, tablet, desktop, and large screens) and *responsive content* (ensuring layouts function when content changes).

Because websites are not static and content evolves, the firm designs sections to accommodate variable element counts. For example, a three-card section is designed to support one, four, or five cards. This approach uses design system rules and guidelines to ensure the website remains functional and user-friendly when elements are added, removed, or modified.

## Images, Illustrations, and Animations

The firm leverages graphics and animations to communicate ideas quickly. While written content and copywriting are important, visual elements—including animations—can convey meaning rapidly to visitors.