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Elad Hefetz 18 Jan 2024

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Elad Hefetz 14 Feb 2024

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Elad Hefetz 20 Nov 2023

The Quest for Perfection in Web Design: An In-Depth Analysis of 10 Cybersecurity Webpages

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The Quest for Perfection in Web Design: An In-Depth Analysis of 12 B2B AI SaaS Companies

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Measuring Google Spreadsheet Visits Using Google Analytics 4

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How to Build a Brand that Performs & Prove It

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Dina Goldshtein 9 Jun 2024

A Crash Course on Color Theory for Website Design

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Elad Hefetz 14 Feb 2024

The Ultimate Guide to SEO Best Practices for B2B Tech

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Airfleet’s Website Redesign Project Kick-Off

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Elad Hefetz 18 Jan 2024

How Do I Personalize My B2B Website?

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10 Common GTM Mistakes and How to Avoid Them | Airfleet

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Alistair Fairweather

Alistair Fairweather

With his passion to tech, data and marketing, Alistair have been analyzing and optimizing websites and campaigns for the last 15 years. At Airfleet Alistair is the CRO expert, leading the conversion rate optimization and analytics efforts.

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How To Set Up GA4 Cohorts to Measure B2B Website Performance

Alistair Fairweather 3 Jan 2025

How To Set Up GA4 Cohorts to Measure B2B Website Performance

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Can We be Data-Driven in B2B Marketing?

Alistair Fairweather 12 Dec 2024

Can We be Data-Driven in B2B Marketing?

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How To Assess B2B Website Traffic Quality

Alistair Fairweather 26 Nov 2024

How To Assess B2B Website Traffic Quality

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Do you use progressive profiling?

Alistair Fairweather 22 Oct 2024

Do you use progressive profiling?

5 Steps to Improve Your B2B Website Conversion Rate

Alistair Fairweather 15 Oct 2024

5 Steps to Improve Your B2B Website Conversion Rate

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How-To Improve B2B GA4 Insights: CTA Tracking

Alistair Fairweather 17 Apr 2024

How-To Improve B2B GA4 Insights: CTA Tracking

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