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    Elad Hefetz 18 Jan 2024
    How Do I Personalize My B2B Website?
    Conversion Optimization
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    Elad Hefetz 14 Feb 2024
    The Ultimate Guide to SEO Best Practices for B2B Tech
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    Deon Malan 6 Jun 2025
    Is Your Brand AI-Ready? Introducing Airfleet’s GEO Service
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    Dina Goldshtein 22 May 2025
    4 Wireframe Truths We Wish Every Client Knew
    Camela Thompson 20 May 2025
    How to Create a B2B Brand Message from Scratch (That Actually Works)
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    Deon Malan 30 Apr 2026
    The 2026 Guide to GEO Platforms for B2B Marketers
    Airfleet
    Camela Thompson 13 Apr 2026
    4 Things Companies Get Wrong When Using AI for Their Websites
    Elad Hefetz 7 May 2026
    Which Sources Actually Influence AI Brand Mentions? We Analyzed 371K+ AI Responses to Find Out
    GEO
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Stories and Ideas for Marketers — by Marketers

Is Your Brand AI-Ready? Introducing Airfleet’s GEO Service
Deon Malan 6 Jun 2025

Is Your Brand AI-Ready? Introducing Airfleet’s GEO Service

Airfleet
Customer Interviews: A Guide to Perfecting B2B Messaging
Camela Thompson 4 Mar 2025

Customer Interviews: A Guide to Perfecting B2B Messaging

B2B Marketing
Why Every Website Needs a Glossary
Deon Malan 3 Apr 2025

Why Every Website Needs a Glossary

GEO
A Crash Course on Color Theory for Website Design
Dina Goldshtein 9 Jun 2024

A Crash Course on Color Theory for Website Design

Airfleet
Phase 2 of the Redesign: Wireframes
Dina Goldshtein 20 May 2024

Phase 2 of the Redesign: Wireframes

Airfleet
< Blog
Alistair Fairweather
Alistair Fairweather
With his passion to tech, data and marketing, Alistair have been analyzing and optimizing websites and campaigns for the last 15 years. At Airfleet Alistair is the CRO expert, leading the conversion rate optimization and analytics efforts.

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How SEO Supercharges Your B2B ABM Strategy
Alistair Fairweather 28 Sep 2025

How SEO Supercharges Your B2B ABM Strategy

How to Track AI Bots Crawling Your Website
12 Aug 2025

How to Track AI Bots Crawling Your Website

Videos
5 Reasons B2B Marketers Need to Care About Information Architecture
4 Aug 2025

5 Reasons B2B Marketers Need to Care About Information Architecture

Videos
How to Track LLM Traffic in Google Analytics (Without Losing Your Mind)
22 May 2025

How to Track LLM Traffic in Google Analytics (Without Losing Your Mind)

Videos
First impressions are crucial—ensure your website stands out and excels.
Alistair Fairweather 25 Mar 2025

First impressions are crucial—ensure your website stands out and excels.

How To Interpret Heatmaps for a B2B Website
21 Jan 2025

How To Interpret Heatmaps for a B2B Website

Videos
How To Set Up GA4 Cohorts to Measure B2B Website Performance
Alistair Fairweather 3 Jan 2025

How To Set Up GA4 Cohorts to Measure B2B Website Performance

Analytics
Can We be Data-Driven in B2B Marketing?
Alistair Fairweather 12 Dec 2024

Can We be Data-Driven in B2B Marketing?

Analytics
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