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Airfleet Blog

Stories and ideas for marketeers - by marketeers

A Crash Course on Color Theory for Website Design
Dina Goldshtein 9 Jun 2024

A Crash Course on Color Theory for Website Design

Airfleet
The Ultimate Guide to SEO Best Practices for B2B Tech
Elad Hefetz 14 Feb 2024

The Ultimate Guide to SEO Best Practices for B2B Tech

SEO
Airfleet’s Website Redesign Project Kick-Off
Elad Hefetz 31 Jan 2024

Airfleet’s Website Redesign Project Kick-Off

Case Studies
How Do I Personalize My B2B Website?
Elad Hefetz 18 Jan 2024

How Do I Personalize My B2B Website?

Conversion Optimization
10 Common GTM Mistakes and How to Avoid Them | Airfleet
Jen Naiff 20 Apr 2022

10 Common GTM Mistakes and How to Avoid Them | Airfleet

Analytics
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Alistair Fairweather
Alistair Fairweather
With his passion to tech, data and marketing, Alistair have been analyzing and optimizing websites and campaigns for the last 15 years. At Airfleet Alistair is the CRO expert, leading the conversion rate optimization and analytics efforts.

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How to Track LLM Traffic in Google Analytics (Without Losing Your Mind)
22 May 2025

How to Track LLM Traffic in Google Analytics (Without Losing Your Mind)

Videos
First impressions are crucial—ensure your website stands out and excels.
Alistair Fairweather 25 Mar 2025

First impressions are crucial—ensure your website stands out and excels.

How To Interpret Heatmaps for a B2B Website
21 Jan 2025

How To Interpret Heatmaps for a B2B Website

Videos
How To Set Up GA4 Cohorts to Measure B2B Website Performance
Alistair Fairweather 3 Jan 2025

How To Set Up GA4 Cohorts to Measure B2B Website Performance

Analytics
Can We be Data-Driven in B2B Marketing?
Alistair Fairweather 12 Dec 2024

Can We be Data-Driven in B2B Marketing?

Analytics
How To Assess B2B Website Traffic Quality
Alistair Fairweather 26 Nov 2024

How To Assess B2B Website Traffic Quality

Analytics
Do you use progressive profiling?
Alistair Fairweather 22 Oct 2024

Do you use progressive profiling?

5 Steps to Improve Your B2B Website Conversion Rate
Alistair Fairweather 15 Oct 2024

5 Steps to Improve Your B2B Website Conversion Rate

Conversion Optimization
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