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Stories and ideas for marketeers – by marketeers

A Crash Course on Color Theory for Website Design
Dina Goldshtein 9 Jun 2024

A Crash Course on Color Theory for Website Design

Airfleet
The Ultimate Guide to SEO Best Practices for B2B Tech
Elad Hefetz 14 Feb 2024

The Ultimate Guide to SEO Best Practices for B2B Tech

SEO
Airfleet’s Website Redesign Project Kick-Off
Elad Hefetz 31 Jan 2024

Airfleet’s Website Redesign Project Kick-Off

Case Studies
How Do I Personalize My B2B Website?
Elad Hefetz 18 Jan 2024

How Do I Personalize My B2B Website?

Conversion Optimization
The 10 Most Common GTM Mistakes You're Probably Making
Jen Naiff 20 Apr 2022

The 10 Most Common GTM Mistakes You're Probably Making

Analytics
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How-To Improve B2B GA4 Insights: CTA Tracking
Alistair Fairweather 17 Apr 2024

How-To Improve B2B GA4 Insights: CTA Tracking

Analytics
Measuring Google Spreadsheet Visits Using Google Analytics 4
Elad Hefetz 16 Nov 2023

Measuring Google Spreadsheet Visits Using Google Analytics 4

Analytics
The 10 Most Common GTM Mistakes You're Probably Making
Jen Naiff 20 Apr 2022

The 10 Most Common GTM Mistakes You're Probably Making

Analytics
Google Analytics 4 – is it all it’s cracked up to be?
Jen Naiff 28 Mar 2022

Google Analytics 4 – is it all it’s cracked up to be?

Analytics
Hotjar just got hotter!
Jen Naiff 21 Jan 2022

Hotjar just got hotter!

Analytics
The 7 (relatively) basic Google Analytics configurations that any marketer should do
Meni Lavie 30 Dec 2021

The 7 (relatively) basic Google Analytics configurations that any marketer should do

Analytics
Successful decisions are made with data
Daryn Edison 8 Dec 2021

Successful decisions are made with data

Analytics
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