# Content Migration

_Last updated: 2025-06-30_

Content migration ensures your existing content, SEO performance, and old URLs remain functional when moving to a new website. The process maps all pages—indexed and private—matches them to the new site, migrates content automatically or manually as needed, and implements URL redirects to prevent broken links.

## Mapping from Inside Out

Mapping begins from within your current website to ensure no unindexed or private pages are missed. A two-way mapping process matches external indexed pages with your website export list, guaranteeing every page has a destination on the new site.

## Automated and Manual Migration

The migration process handles relevant content migration to your new website, including news, events, resources, blogs, and other content types you wish to retain. Content that cannot be migrated automatically is manually copied into the newly designed website.

## URL Redirects for SEO and User Experience

URL redirects manage changes to URL structure, including removal of unneeded content, addition of URL folders, and legacy URLs. Based on the initial mapping, redirect implementation ensures no 404 errors are shown on the new website.

## Go Live

Once mapping, migration, and redirects are complete, your new website is ready to [go live](https://www.airfleet.co/website-creation/website-go-live/).