# Airfleet Website Platform

_Last updated: 2024-08-27_

Airfleet is a website platform for B2B tech marketers built on WordPress's framework. It includes a CMS, integrations with marketing tools, conversion optimization features, analytics, SEO tools, and customizable page components.

## Core Features

Airfleet's website platform includes the following capabilities:

### Intuitive CMS

Airfleet's CMS is built for marketers and content editors. Users can easily create new pages and adjust existing ones without coding.

### Endless Integrations

Airfleet integrates with marketing stack tools without requiring code. Supported integrations include:

- **Marketing Automation**: Simple form creation integrated with marketing automation systems
- **Tag Manager**: Integration of third-party scripts using Google Tag Manager or Airfleet's script manager for time-sensitive scripts
- **Chatbots**: Conversational marketing tools integrated into the buyer journey
- **Video Platforms**: Support for video hosting with auto-play, loops, custom thumbnails, and gated video content
- **Scheduling Platforms**: Integration with scheduling tools for seamless buyer journeys
- **Form Enrichment**: Integration with data enrichment tools to capture visitor data in the background

### Conversion Optimization Tools

Airfleet includes announcement bars, automated content recommendations, pop-up banners, and gated content features.

### Analytics & Insights

Airfleet provides content grouping, custom dashboards, insights, and attribution reports to measure visitor behavior. Users can receive insights about content performance based on category, intent level, and funnel stage, and visualize actual user journeys to identify drops and successes.

### Built-In SEO

Airfleet addresses GSC errors, missing alt text, HTML issues, and incorrect headings.

### Fully Customizable & Scalable

Airfleet is built on a component and elements system, allowing any combination of web page sections.

## Page Building Workflow

Airfleet's CMS enables marketers to build web pages in four steps:

1. **Choose a section**: Select from a library of responsive, pre-designed sections
2. **Customize it**: Set colors, background images, features, alignment, and style
3. **Add your content**: Include text, images, animation, embedded video, and forms
4. **Organize your page**: Reorder sections to structure the narrative

## Add-On Features

Airfleet offers the following add-ons:

### Personalized Experience

Personalization is based on CRM data and user behavior. Options include:

- Fast-track the buyer journey for ABM or qualified accounts
- Tailor the experience for visitors with open deals
- Present dedicated offerings based on industry or company details
- Customize messaging based on source campaign
- Personalize experience based on geographic location

### Announcements and Promotions

Announcement bars, pop-ups, and sliding banners present the right next step at the right time based on engagement and behavior.

## Platform Operations

Airfleet handles security, scalability, speed, maintenance, technical SEO, and support. The platform requires no manual website administration.

## Getting Started

Airfleet offers a free trial. Visit [Airfleet's website](https://www.airfleet.co/get-a-quote/) to try it or speak with an expert.