# Website Optimization for B2B Technology

_Last updated: 2026-06-03_

AirFleet is a B2B technology marketing team offering website optimization services including technical audits, design and development, conversion rate optimization (CRO), and search engine optimization (SEO). The company emphasizes outcome-focused strategies tied to conversions rather than vanity metrics like traffic volume.

## Technical Perfection

AirFleet's Technical Perfection service monitors website health, identifies technical issues, and delivers fixes. The service includes:

- Full Web Core Vitals Audit and Optimization
- Technical SEO optimization
- Full maintenance, uptime monitoring, and bug fixes
- Security audits

## Website Enhancement

AirFleet's Website Enhancement service includes design and development of new pages, combined with marketing initiative recommendations. The service covers:

- Website visual design based on B2B technology industry best practices
- Website development aligned with marketing strategy
- Marketing initiative add-ons including ROI calculators, wizard assessments, and interactive web pages

## Conversion Rate Optimization (CRO) Approach

AirFleet's CRO approach analyzes website performance and optimizes for measurable business impact. The service includes:

- Google Analytics 4 infrastructure setup and administration
- Marketing insights that lead to optimization
- Google Tag Manager administration
- A/B testing and personalization from strategy to implementation

## SEO Approach

AirFleet's SEO approach prioritizes conversions from organic sources over traffic volume. The company's formula emphasizes (product features) × (relevant audience) × (intent level), rooted in understanding ideal customer needs.

The SEO service includes:

- Keyword research with intent analysis
- Content optimization focused on conversions
- Programmatic SEO for content creation efficiency
- Technical SEO informed by in-house development expertise

## Client Feedback

- Sagih Keinan, VP Marketing: "We started digging into SEO with AirFleet, and every month we saw our web traffic increase. It was a huge improvement."
- Liron Ben Horin, Co-Founder: "From the design aspect, Dina has been patient, responsive, and not judgemental of our opinions regarding her work which I greatly appreciate."
- Kelly Paxman, Senior Digital Marketing Executive: "The Airfleet team is extremely knowledgeable, thorough, organised, and transparent which we really appreciate as a client."
- Ami Shimkin, Director of Marketing: "Airfleet is built from a group of professionals who really knows the business."
- Moran Halevi, Digital Marketing Lead: "Airfleet is one of the most professional partners I've ever worked with."