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Stories and ideas for marketeers – by marketeers

A Crash Course on Color Theory for Website Design
Dina Goldshtein 9 Jun 2024

A Crash Course on Color Theory for Website Design

Airfleet
The Ultimate Guide to SEO Best Practices for B2B Tech
Elad Hefetz 14 Feb 2024

The Ultimate Guide to SEO Best Practices for B2B Tech

SEO
Airfleet’s Website Redesign Project Kick-Off
Elad Hefetz 31 Jan 2024

Airfleet’s Website Redesign Project Kick-Off

Case Studies
How Do I Personalize My B2B Website?
Elad Hefetz 18 Jan 2024

How Do I Personalize My B2B Website?

Conversion Optimization
10 Common GTM Mistakes and How to Avoid Them | Airfleet
Jen Naiff 20 Apr 2022

10 Common GTM Mistakes and How to Avoid Them | Airfleet

Analytics
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Elad Hefetz
Elad Hefetz
CEO @ Airfleet Elad spent years in technology and marketing, focusing for the last decade on websites creation and optimization for tech b2b in the end goal of improving the b2b buyer experience.
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Marketing Data Shows What, But Not Why with Yael Morris
6 Mar 2025

Marketing Data Shows What, But Not Why with Yael Morris

Videos
3 Ways SEO Enhances ABM: Boost Visibility, Target Key Accounts, and Drive Growth
Elad Hefetz 17 Feb 2025

3 Ways SEO Enhances ABM: Boost Visibility, Target Key Accounts, and Drive Growth

Airfleet
An Intro to GEO Optimization for B2B Marketers
6 Jan 2025

An Intro to GEO Optimization for B2B Marketers

Videos
Why do B2B marketers struggle to prove their value?
5 Jan 2025

Why do B2B marketers struggle to prove their value?

Videos
The Complete Guide to Generative Engine Optimization (GEO): Staying Ahead in 2025
Elad Hefetz 24 Dec 2024

The Complete Guide to Generative Engine Optimization (GEO): Staying Ahead in 2025

Airfleet
6 HubSpot Fall 2024 New Features Worth Using
9 Nov 2024

6 HubSpot Fall 2024 New Features Worth Using

Videos
Breeze Intelligence Overview for B2B Marketers
29 Oct 2024

Breeze Intelligence Overview for B2B Marketers

Videos
The most common point of friction in B2B
Elad Hefetz 22 Oct 2024

The most common point of friction in B2B

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