Astrix is a cybersecurity startup with very innovative technology. And when I met Airfleet, I felt like that’s the partner for us. They have very high standards in terms of their process and technology. They have all kinds of tools and dashboards that can streamline the work between us. It was a good match
When Dana Katz began her tenure as VP of Marketing at Astrix, she quickly realized the existing website setup was unsustainable—the team had to contact a developer for even the simplest updates.
Beyond being frustrating and inefficient, the site’s design was outdated, key information was hard to find, and the URL structure lacked logic. To add complexity, Astrix also needed to launch a major event website—at the same time.
The most important thing to us was to achieve independence. We want our marketing team to make daily changes without contacting a developer. Through Airfleet, we achieved that.
“If I could go back in time, I would have redone the website earlier. I had a lot of concern about the time and resources this would take, but Airfleet was very professional. It was a heavy lift, but nothing like I thought.” – Dana Katz, VP of Marketing
After a successful fundraising round, Astrix wanted to scale its go-to-market efforts—and knew the website needed to reflect their brand’s innovation and agility. That meant a clean, modern design, fast performance, and the ability to make updates without waiting on a developer.
The result?
✅ Increased lead volume
✅ 30 %+ increase in visitor engagement
✅ Positive feedback from customers and internal stakeholders
Bonus: With full MarTech stack integration, Astrix can now track which pages prospects visit—even while they’re live on sales calls. Talk about evidence even a CEO can love!
We realized the website was just as critical as the sales pitch or the salesperson on the call. It’s very important to have a website that looks good, is innovative, performs well and conveys everything we want the brand to convey
“At the time, I was concerned about meeting the timelines. The Astrix team was very happy with how Airfleet was able to manage two very ambitious projects and launched the new website and conference page in parallel.” – Dana Katz, VP of Marketing
Results: 130%+ Exceeded attendee target, #1 Ranking for Priority Keywords
To support their first conference in New York, Astrix—who coined the term non-human identity (NHI)—needed a high-impact, high-performing event site. Airfleet delivered on a tight schedule, helping the event site rank #1 for targeted keywords and exceeding their attendee goal of 100 with 130+ executive participants.
Dana chose Airfleet for a few key reasons:
✔️ Transparent timelines
✔️ Streamlined processes
✔️ Clear, frequent communication
✔️ Design that aligns with their brand
✔️ A team that truly supports marketing autonomy
Ansi, our project manager – I feel like he’s not just handling tickets and bugs. He gives a lot of input from his experience to tell us how a page should be built. We get a lot of insight in terms of the best way to design UI/UX, how to integrate the website with HubSpot, and he makes us pause to set goals. I’m also really happy with the design. It’s always on point.
To support their first conference in New York, Astrix—who coined the term non-human identity (NHI)—needed a high-impact, high-performing event site. Airfleet delivered on a tight schedule, helping the event site rank #1 for targeted keywords and exceeding their attendee goal of 100 with 130+ executive participants.
Today, Airfleet continues to support Astrix with ongoing optimization, performance monitoring, and SEO improvements. Compared to the old site, the new website is:
✔️ Faster
✔️ Easier to navigate
✔️ Search-optimized
✔️ Fully integrated with core technologies
✔️ Easily updated by the Astrix marketing team
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