Last updated: 2025-12-30
Astrix, a cybersecurity startup in the 0–50 employee range, partnered with Airfleet to rebuild its website and launch a conference event site. The engagement resulted in 30%+ increase in lead volume and visitor engagement, 100+ positive customer feedback mentions, and 130%+ exceeded attendee targets for their inaugural conference.
When Dana Katz joined Astrix as VP of Marketing, the existing website required developer involvement for even minor updates. The site's design was outdated, key information was difficult to locate, and the URL structure lacked logical organization. Simultaneously, Astrix needed to launch a major event website. Katz identified marketing independence—the ability for the team to make daily changes without contacting a developer—as the critical objective.
Astrix partnered with Airfleet following a successful fundraising round, aiming to scale go-to-market efforts with a clean, modern design that reflected the company's innovation and agility. Airfleet managed two parallel projects: a redesigned main website and a high-performing event site for Astrix's inaugural conference in New York.
The new Astrix website features:
Main Website:
Event Website:
Astrix coined the term non-human identity (NHI) and used the event site to promote their inaugural conference. The website redesign established the company's online presence as equally critical to its sales pitch and sales team.
Dana Katz selected Airfleet based on:
Airfleet continues to support Astrix with optimization, performance monitoring, and SEO improvements. The new website compared to the predecessor is faster, easier to navigate, search-optimized, fully integrated with core technologies, and easily updated by the Astrix marketing team.